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ERA Key’s Kathy Rich Featured on HGTV’s “My Lottery Dream Home”

With a name like Kathy Rich, who could be a better pick to appear as a Realtor on HGTV’s “My Lottery Dream Home”?

A Realtor in ERA Key’s Billerica office, Kathy was seen by millions of people when she was featured on the episode, “Make Me a Millionaire” (Season 7, Episode 8). More than 23.2 million viewers have tuned in to “My Lottery Dream Home” this year.

The episode is scheduled to be shown again at 7 a.m. EST on Sunday, Sept. 22, 2019.

Producers of the show, in which host David Bromstad helps recent lottery winners find their dream home, initially contacted Kathy based on one of her listings. While the lottery winners had already purchased their dream home, Kathy’s listing in Billerica was being considered as one of two additional homes for the winners to visit.

“It didn’t happen,” she said, “but they asked me, ‘Would you like to be our Realtor on camera?’”

She didn’t hesitate for long before agreeing to participate.

“It was nerve-wracking at the time,” she said, “but it was a good experience.”

She initially was supposed to talk about Wilmington, as the house that was purchased is there, so she researched Wilmington. Then David Bromstad told her, “We’re just going to have a conversation about anything.”

While she was concerned about the questions me would ask, all went well.

“He’s very energetic,” she said. “What you see on TV, he’s like that in real life. He’s easy to talk to and he made me feel comfortable.”...

ERA Key Adds Passi as Realtor in Framingham Office

ERA Key Realty Services of Northbridge announced today that Mario Passi of Framingham has joined ERA Key’s Framingham office as a Realtor.

Mario previously was a rental agent and property manager with Jordan Property Solutions, Marlborough. Before that, he was a Realtor with Keller Williams Realty, Inc., Westborough. He has earned certifications in ethics and fair housing.

Before beginning his career in real estate, Mario worked in marketing, design and photography positions at All Terrain, Waltham, and as a digital and design specialist, and customer service representative at AlphaGraphics in Waltham. During his 10 years in marketing, graphic design and photography, he said, he learned valuable skills that help him sell homes.

Mario has a long history of providing superb customer service experiences, having worked in restaurants, print shops and at his father's t-shirt and souvenir carts near Boston's Faneuil Hall. Outside of the office, you might find Mario performing onstage with his band, or giving back to the community through volunteer work at the Greater Boston Food Bank and with the Charles River Watershed Association at their annual Earth Day Cleanup.

“As a resident of Framingham for more than 10 years, I wanted to join a well-established and reputable brokerage within my own city,” Mario said. “ERA Key has a great reputation, so it was a perfect choice and fit my needs. Now I can focus on serving my community as efficiently as possible and to the best of my ability.”


Dinner Is Served for Family Promise

The Framingham office of ERA Key Realty Services provided dinner for families in the LIFE Program of Family Promise Metrowest recently. The program seeks to prevent homelessness by offering meals and hospitality for people in need. Pictured, top, are Realtor Billy Dalrymple and Office Manager Ali Corton. Pictured below are Billy, Realtor Jody Troderman and Ali.


Kelly Davis Joins ERA Key as Realtor in Billerica Office

Kelly Davis of North Andover has joined ERA Key Realty Services’ Billerica office as a Realtor.

Kelly started her real estate career at Bentley’s Real Estate in Newburyport. She earned a bachelor’s degree from William Paterson University, Wayne, N.J., and previously worked in human resources. She moved to North Andover last year after living in Maryland and Switzerland.

“I became interested in ERA Key Realty Services, because the brand is well-known in this area and has a good reputation,” she said. “I’m glad I pursued a position at ERA Key, because the people here are professional and great to work with. There is a strong team atmosphere.”


Convers Named to List of Country’s Top Hispanic Real Estate Professionals

ERA Key Realty Services of Northbridge announced today that Martha Convers of Westborough, a Realtor in the Framingham office, has been named to the list of the 100 top Hispanic real estate professionals in the Northeast Region of the country by the National Association of Hispanic Real Estate Professionals (NAHREP®).

She ranks 90th on the list and 12th in Massachusetts, based on sales and professional achievement. The Northeast Region includes all states from New England through the Mid-Atlantic state. The top 250 agents will receive special distinction awards at the 2019 NAHREP National Convention, Sept. 26-28, 2019 at L'Attitude, San Diego, Calif.

Convers was a real estate broker for five years in Margarita Island, Venezuela, and became a Realtor in the United States in 2012.

Convers is a member of ERA Distinctive Properties and attended the Real Estate Negotiation Institute. She is a Certified Negotiation Expert (CNE), an Accredited Buyer's Representative (ABR®) and a Senior Real Estate Residential Specialist (SRERS).

She earned bachelor’s degrees in accounting and business from the Catholic University Andres Bello in Caracas and became a CPA after graduating from Universidad Católica Andrés Bello in Caracas.

She earned ERA Key’s Circle of Honor Award in 2015, 2016, 2017 and 2018, and its Circle of Light Award for her volunteer work in 2017. She participated in the American Warrior Initiative, which trains real estate agents to help veterans when they relocate, and was the top relocation agent for ERA Key in 2014. She was also ERA Key’s top agent for outgoing referrals in 2015. She is a member of the Massachusetts Association of Realtors and the National Association of Realtors.

Convers is the founder of Shoes for Venezuela,...

ERA Key Adds DiMilla as Realtor in Milford Office

MILFORD, Mass., June 19, 2019 – ERA Key Realty Services of Northbridge announced today that Sarah L. DiMilla of Milford has joined ERA Key’s Milford office as a Realtor.

She earned a Bachelor’s degree in Business Management from Coastal Carolina University, Conway, S.C.

She has volunteered with the Encephalitis Society, helping to raise money and awareness of Encephalitis. She has also volunteered with the Belle of the Ball, which cleans and provides prom dresses to those who otherwise would not be able to attend their prom. She has also participated in the Leukemia & Lymphoma Society Light the Night Walk and the National Multiple Sclerosis Society Walk.

“I joined ERA Key Realty Services, because I want to be associated with an agency that has a good name and reputation, that offers training and continuing education at all times, and that offers agents lots of resources right at the tip of their fingers,” she said. “I am looking forward to meeting new people and helping them find the home of their dreams.”


Framingham Office Helps Build Playhouses for Children of Vets

The Framingham office of ERA Key Realty Services teamed up with the Framingham Rotary Club and Habitat for Humanity Saturday to build playhouses for children of veterans. Rob Fontaine is in the blue hat in the photo above with other volunteers and a playhouse they built. Valerie Cohen and Ali Corton are shown painting.


Chicknavorian Joins ERA Key as Realtor in Worcester Office

ERA Key Realty Services of Northbridge announced today that Merillyn Chicknavorian of Fitchburg has joined ERA Key’s Worcester office as a Realtor.

Prior to joining the real estate profession in 2001, she worked in community relations, public relations and sales positions for Digital Equipment Corporation. She earned a bachelor’s degree in psychology from Fitchburg State University.

Chicknavorian is a notary public and holds the Certified Buyer Representative (CBR), Senior Real Estate Specialist (SRES), Certified Military Residential Specialist (CMRS), Pricing Strategy Advisor (PSA) and Loss Mitigation Certification (LMC) designations. She is a graduate of the Realtor Leadership Academy.

She is a member of the Realtor Association of Central Massachusetts (RACM), the Massachusetts Association of Realtors (MAR) and the National Association of Realtors (NAR). A former member of the North Central Massachusetts Association of Realtors (NCMAR), she served on several committees, including Government Affairs, and represented NCMAR at the National Conference of Realtors in Washington, DC.

“I joined ERA Key Realty Services, because I share ERA Key’s philosophy of bringing a caring spirit to all the people we serve,” Chicknavorian said. “Real estate is a helping profession, and I view my role as facilitating smooth transactions for my clients, whether I’m helping them sell or find a home.”


ERA Key Agents Volunteer for Habitat for Humanity

Agents from ERA Key Realty Services volunteered for a Habitat for Humanity home renovation at 172 Concord St., Holliston, on Friday, May 10, working on everything from sweeping to jackhammering concrete. Participants included, left to right, Carla Horn from the Whitinsville office; Jennifer Holland from the Auburn office; Lee Abdella from Walsh Home Inspections; Bekka White, a student from Worcester State University, and Dianne Mitchell from the Worcester office.


Walking in Their Shoes: A Venezuelan Expat’s Humanitarian Feat

This article appeared in The Christian Science Monitor on April 4, 2019.

What can a former citizen do from afar for others trapped in a troubled homeland? In this case, organize an effort to meet a basic human need.

FRAMINGHAM, MASS. – Norman Canaie noticed that some of his students at a public high school in Caracas, Venezuela, came barefoot – if they came at all. So last year, Mr. Canaie handed out armloads of donated shoes to his pupils most in need. He made sure to save a pair of white Nikes for a student who had dropped out, ashamed of his tattered sneakers.

The new pair brought the student back to class.

“The children were overwhelmed with the shoes,” says the English teacher in a phone interview. “They’re always asking me if there are more shoes coming.”

Martha Convers arranged the shoes’ 2,000-plus-mile journey from suburban Framingham. Besides working as a real estate agent and Zumba instructor, she has a special side gig: Shoes for Venezuela

Since moving from Venezuela to the United States in 2004, Ms. Convers has watched her country devolve into political chaos. But she repurposed her despair. She started the volunteer donation campaign in November 2017 and estimates she’s shipped at least 3,000 pairs of shoes to the country. Recipients include schools, nursing homes, churches, and nonprofits. With food and other necessities scarce, receiving a pair of shoes can seem like a luxury, Ms. Convers says. 

The political upheaval

Venezuela’s contested president, Nicolás Maduro, continues to crack down on international aid. This has heightened a standoff between Mr. Maduro and legislative...

Power Brokers: Training to Win

ERA Key President and COO Cheryl Eidinger-Taylor was among the Power Brokers quoted and profiled by RISMedia in its 2019 Power Broker Report.

In real estate, accountability is a prerequisite for success. No one embraces it with more passion than Power Brokers, who empower their leaders and managers with pioneering—and often, proprietary—training.

In fact, according to RISMedia’s 2019 Power Broker Report, one of the top two areas of investment for Power Brokers is training, with coaching, education, goal-setting—even mindset—forging a path for productivity.

It’s inspiring, motivating…and the hallmark of a high-ranker.

Growing Your Own: Power Brokers Sound Off

“We offer Lunchtime Learning Tuesdays and Tech Talk Thursdays. Friday Morning Power Hour is a weekly meeting with guest speakers on timely topics. This, along with our online academy, Institute, powered by Leading Real Estate Companies of the World®, helps us continually evolve and stay at the forefront. We have weekly WIG (Wildly Important Goal) calls with our entire support team where each person offers something that will enhance the experience for our team and clients.”

– Ken Baris, President, Jordan Baris, Inc., REALTORS®

“We have a program called FIRE (Foundations in Real Estate) that runs one day a week for five weeks, and it’s a full day of covering what you don’t learn in licensing school.”

– Cheryl Eidinger-Taylor, CEO/President, ERA Key Realty Services (HUNT Real Estate Corporation ERA, No. 34 in transactions) ...

Worcester Office Donations Help Sick Children

The Worcester office of ERA Key Realty Services last week delivered 44 hand-made blankets and a collection of stuffed animals to sick children in the Pediatric Intensive Care Unit at the UMass Memorial Medical Center in Worcester.

ERA Key’s Spencer office initially became involved when Spencer agent Donna Flannery was made aware of the need for blankets through her daughter, Kayleen Sauvageau, who is a nurse in the unit. The Worcester office joined in the efforts.

Pictured, left to right, are three staff members from the UMass Medical Center; ERA Key agents Denise Foley, Angela Mann and Chris Reilly, who led the efforts for the Worcester office; Sue Hudson, a client and friend of Chris Reilly; ERA Key agents Barry Latham and Irene Caruso; Odimar Batista, a mortgage consultant with HUNT Mortgage, and a UMass staff member.


Power Brokers: As Competition Heats Up, Dollars Go to Growth

ERA Key President and COO Cheryl Eidinger-Taylor was among the Power Brokers quoted and profiled by RISMedia in its 2019 Power Broker Report.

Faced with overlapping pressures this year, Power Brokers are approaching business with a combination of fortitude, grit and wariness.

According to RISMedia’s 2019 Power Broker Report, 59 percent of Power Brokers have a “cautiously optimistic” outlook—an increase from 52 percent in 2018, and driven by economic uncertainty. As capital flows into the industry and options proliferate, the agent and consumer experience remain priorities, with Power Brokers adapting these areas to compete and, ultimately, win.

With confidence levels shifting, they are leaning into two primary strategies: expansion through mergers and new offices (the No. 5 area of expenditure for Power Brokers); and recruitment (No. 1). Notably, 45 percent of Power Brokers are focused on new offices this year.

A Careful Eye on the Future: Power Brokers Sound Off 

“[Focus on] strategic planning, accountability, being consumer-centric and being completely dedicated to the success of each of your agents and in a way that provides the greatest value to the consumers and clients we serve.”

– Gino Blefari, CEO, HomeServices of America, No. 1 in transactions 

“A ‘healthier’ inventory and days on market will reward those brokers and agents with sound business...

ERA Key Realty Services Named Top ERA Franchise for 2018

WHITINSVILLE, Mass., March 26, 2019 – ERA Real Estate has named ERA Key Realty Services, along with HUNT Real Estate ERA, its top agency for 2018 out of more than 2,300 agencies worldwide.

HUNT Real Estate ERA of Buffalo, N.Y., the second largest brokerage firm in the ERA network, merged with ERA Key in February 2018. Both agencies kept their names and management intact.

It was the second time that ERA Key has received the Gene Francis Memorial Award, which it also earned in 2014. The annual award, named after ERA Real Estate co-founder Gene Francis, is the highest honor given to an ERA company and reflects the qualities most respected throughout the global ERA system and the real estate industry.

ERA Key also won the Momentum Award as the fastest growing ERA franchise in 2012.

ERA Key closed sales totaling $759 million in 2018, making it one of the largest real estate agencies in Massachusetts. ERA Key finished fourth in Massachusetts among all agencies for listings taken (1,429), up from sixth in 2017, and sixth in closed sides (2,284), up from seventh in 2017.

“Our focus on training and technology has helped our agents continue to succeed, even as rising interest rates caused the housing market to slow somewhat nationally in 2018,” said President Cheryl Eidinger-Taylor. “Overall, inventory improved and ERA Key maintained the high level of sales we achieved in 2017.”

ERA Key has more than 350 agents working in 15 offices throughout central and eastern Massachusetts. The ERA Real Estate Network includes 36,000 brokers and sales associates throughout the United States and 31 countries and territories.

"There are hundreds of very fine real estate companies in the ERA organization with whom we collaborate,” said Peter F. Hunt, Chairman and CEO of HUNT Real Estate...

Framingham Office Makes Donation to Jeff's Place

The Framingham office of ERA Key Realty Services recently donated $250 to Jeff's Place Children's Bereavement Center, Inc. in Framingham. Pictured, left to right, are Rob Haser of Hunt Mortgage, and agents Erica Jacobson, Audra Lizarralde, Lynne Richards, Martha Convers, Matthew Burdetskiy, Sam LeHardy (Team Framingham), Rob Fontaine, Alison Corton, Jody Troderman, Nelson Zide and Carlton Kish.


One on One: Donna Flannery, real estate agent at ERA Key Realty Services in Spencer

Published in the Telegram & Gazette, February 24, 2019

Donna Flannery of ERA Key Realty Services in Spencer recently completed her 1,000th sale.

Donna Flannery worked for the MLS for four years before deciding to get her real estate sales license in 1992. She was named “Rookie of the Year” that year and recently closed on her 1,000th home. That’s an average of a closing in every 7 out of 10 weeks, a pace many agents would find enviable and she does it all solo, without a team, though with some strong administrative support. She is a top-ranked ERA Key Realty Services agent in Spencer and has won numerous awards for her sales skills as well as for her volunteering effort. Her family has lived in Spencer for five generations and she still lives on Sugden Reservoir where she grew up. When she’s not working or volunteering, she likes to spend time with her children and grandchildren.

Do you have a printable war story or cautionary tale from your early days?

I started in a tough market and that made it the perfect time for me to start because the market was so challenging. I’ve had a paycheck since I was 13, and the thought of not having one was daunting. I threw my self into it headfirst. You can appreciate the easier times down the road. I’m grateful for those times.

Once, I was selling a condo that had been rented and the tenants — who had not paid rent in months — had been evicted. When I opened the door to the unit a horrible odor made it impossible to enter. Long story short: they had put a raw turkey in the attic scuttle that sat there for the month during the hot summer ... The maggots just came pouring down when they opened the hatch. They also filled the sinks and toilets with concrete. This one is at the top of the list.

My first...

Graham Pettengill Receives Circle of Light, Leader’s Circle Awards

FRAMINGHAM, Mass., Feb. 26, 2019 – A marathon runner, Graham Pettengill, a Realtor in the Framingham office of ERA Key Realty Services, has used his feet to raise funds to build wells in Africa, help Marine Corps veterans and support dozens of area charities. 

His charitable efforts earned Pettengill ERA Key’s 2018 Circle of Light Award, which is presented for community service. Graham was also the top agent based on sales volume in 2018 out of 350 ERA Key agents and was named to ERA Key’s Leader’s Circle, which includes agents who have sold homes valued at more than $10 million for the year.

A portion of his commissions go to the ERA Key Realty Services Charitable Trust Foundation, which has given $371,749 to local non-profit organizations since its inception in 2004. Last year the foundation benefited 27 organizations, such as the Muscular Dystrophy Association, Habitat for Humanity and The Salvation Army.

“We are constantly reminded about the value of our contributions toward the community with each sale of a home,” he said. “More than 80 percent of ERA Key agents participate. The charitable trust enables me personally to give back thousands of dollars each year.” 

Through his church, the Faith Community Church in Hopkinton, Graham was on a committee that helped raise more than $130,000 for World Vision International to build three wells in Africa. The committee organized races of six kilometers, which represents the average distance a person in Africa has to walk for access to potable water. 

He has also raised more than $7,000 for Semper Fi, a non-profit that supports Marine Corps veterans, by running in Washington, D.C. and New York City. In 2017, Graham and his daughters, Caitlyn Stickney and Brooke Pettengill, ran in the Boston Marathon and raised more than $15,000...

Women in Real Estate: Business-Building Insights From RISMedia’s 2019 Newsmakers

ERA Key President and COO Cheryl Eidinger-Taylor was among seven women in real estate interviewed recently by RISMedia about building their business.

A considerable number of this year’s RISMedia Real Estate Newsmakers are women who are making waves in the industry, advancing their businesses and significantly contributing to their communities. What’s the secret to their success? Strategies range from a focus on mentorship and coaching to relationship marketing and community involvement. Here are their approaches and insights on how fellow women in real estate can advance their business and reach their goals:

Mary Lee Blaylock

President/CEO – Berkshire Hathaway HomeServices California Properties
2019 RISMedia Real Estate Newsmaker, Luminaries 

“Being hands-on allows me to better understand and fully respect the job of each agent and employee in the enterprise. No one is more important than another. We are all equal human beings with complimenting roles all working toward a single goal: to bring our customers home,” says Blaylock.

Blaylock also reminds real estate professionals to remain honest and ethical when making decisions to reach long-term success. Additionally, Blaylock emphasizes that women should stay confident.

“Put the natural self-doubt aside that we as women have and focus on if the job is the right fit for you,” adds Blaylock. “Make a sound business decision for you and your family. Obtain the input you need and then simply go for it. Remain agile in all you do and remember to respect all people, including yourself!”

Katie Clancy

Team Lead, REALTOR®, Speaker, Trainer – The Cape House Team, William Raveis
2019 RISMedia Real Estate Newsmaker, Futurists  


Stephanie Martin Joins ERA Key as Realtor in Chelmsford Office

CHELMSFORD, Mass., Feb. 18, 2019 – ERA Key Realty Services of Northbridge announced today that Stephanie Martin has joined ERA Key’s Chelmsford office as a Realtor.

Stephanie has 34 years of experience as a real estate agent in the Merrimack and Nashoba Valley area towns, most recently with Century 21 North East in Chelmsford.

Stephanie is a Certified New Home Sales Professional (CSP) and a Certified Buyer Representative (CBR). She is Loss Mitigation Certified (LMC) and is a Notary Public.  She is a member of the Northeast Association of Realtors and serves on its Professional Standards Committee.

“I joined ERA Key Realty Services, because I believe ERA provides the best fit for how I want to maintain and grow my business in Chelmsford and the surrounding towns,” Srtephanie said. “The outstanding support and technology at ERA Key will help me continue to work successfully with both past and future buyers and sellers.”

ERA Key Realty Services of Northbridge, Mass., has 14 offices throughout central and eastern Massachusetts and is among the 10 largest residential real estate agencies in Massachusetts based on the number of homes sold. It is also among the top 10 agencies in the ERA Franchise System, which has more than 2,400 agencies worldwide. ERA Key has been named among the top places to work in the state in the large company category for the past four years, based on a survey administered by Energage for The Boston Globe. It also won the Momentum Award as the fastest growing ERA franchise in 2012 and the Gene Francis Memorial Award as the Top All-Around Company in ERA in 2014. For more information about ERA Key, visit

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Flannery Leading Effort to Provide Blankets for Sick Children

SPENCER, Mass., Feb. 5, 2019 – Spencer resident Donna Flannery, a long-time Realtor in the Spencer office of ERA Key Realty Services, is leading an effort in her office to sew and donate blankets to sick children in the Pediatric Intensive Care Unit at the UMass Memorial Medical Center in Worcester.

“They are in desperate need of some color and comfort to help make a sick child’s stay just a little bit nicer,” Flannery said. “So far, more than 40 sick kids will have a little bit of comfort because of us.”

Flannery was made aware of the need for blankets through her daughter, Kayleen Sauvageau, who is a nurse in the unit. Flannery found directions for sewing the blankets on YouTube.

Flannery said she will continue creating blankets as long as others are interested in participating. Anyone interested can contact her at The Pediatric Intensive Care Unit also accepts donations of new stuffed animals, toiletries (if they are the size used in hotels), and crocheted and knitted blankets.

“The Pediatric Intensive Care Unit has been full throughout this winter, so help is needed,” she said. “Our help is making a huge difference for the families with sick children. I am grateful that I have healthy grandkids today and want to help others whose children or grandchildren need help.”

Flannery has volunteered throughout her career and is especially involved with helping children. She received the Town of Spencer’s Meritorious Public Service Award in 2014 and ERA Key’s Circle of Light Award in 2016 for exceptional volunteerism for the needy in the community. She was named Spencer Exchange Club Citizen of the Year in 2007 for her volunteer work in the community.

About ERA Key Realty...