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ERA Key Realty Services

Women in Real Estate: Business-Building Insights From RISMedia’s 2019 Newsmakers

ERA Key President and COO Cheryl Eidinger-Taylor was among seven women in real estate interviewed recently by RISMedia about building their business.

A considerable number of this year’s RISMedia Real Estate Newsmakers are women who are making waves in the industry, advancing their businesses and significantly contributing to their communities. What’s the secret to their success? Strategies range from a focus on mentorship and coaching to relationship marketing and community involvement. Here are their approaches and insights on how fellow women in real estate can advance their business and reach their goals:

Mary Lee Blaylock

President/CEO – Berkshire Hathaway HomeServices California Properties
2019 RISMedia Real Estate Newsmaker, Luminaries 

“Being hands-on allows me to better understand and fully respect the job of each agent and employee in the enterprise. No one is more important than another. We are all equal human beings with complimenting roles all working toward a single goal: to bring our customers home,” says Blaylock.

Blaylock also reminds real estate professionals to remain honest and ethical when making decisions to reach long-term success. Additionally, Blaylock emphasizes that women should stay confident.

“Put the natural self-doubt aside that we as women have and focus on if the job is the right fit for you,” adds Blaylock. “Make a sound business decision for you and your family. Obtain the input you need and then simply go for it. Remain agile in all you do and remember to respect all people, including yourself!”

Katie Clancy

Team Lead, REALTOR®, Speaker, Trainer – The Cape House Team, William Raveis
2019 RISMedia Real Estate Newsmaker, Futurists  ...

Stephanie Martin Joins ERA Key as Realtor in Chelmsford Office

CHELMSFORD, Mass., Feb. 18, 2019 – ERA Key Realty Services of Northbridge announced today that Stephanie Martin has joined ERA Key’s Chelmsford office as a Realtor.

Stephanie has 34 years of experience as a real estate agent in the Merrimack and Nashoba Valley area towns, most recently with Century 21 North East in Chelmsford.

Stephanie is a Certified New Home Sales Professional (CSP) and a Certified Buyer Representative (CBR). She is Loss Mitigation Certified (LMC) and is a Notary Public.  She is a member of the Northeast Association of Realtors and serves on its Professional Standards Committee.

“I joined ERA Key Realty Services, because I believe ERA provides the best fit for how I want to maintain and grow my business in Chelmsford and the surrounding towns,” Srtephanie said. “The outstanding support and technology at ERA Key will help me continue to work successfully with both past and future buyers and sellers.”

ERA Key Realty Services of Northbridge, Mass., has 14 offices throughout central and eastern Massachusetts and is among the 10 largest residential real estate agencies in Massachusetts based on the number of homes sold. It is also among the top 10 agencies in the ERA Franchise System, which has more than 2,400 agencies worldwide. ERA Key has been named among the top places to work in the state in the large company category for the past four years, based on a survey administered by Energage for The Boston Globe. It also won the Momentum Award as the fastest growing ERA franchise in 2012 and the Gene Francis Memorial Award as the Top All-Around Company in ERA in 2014. For more information about ERA Key, visit www.erakey.com.

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Flannery Leading Effort to Provide Blankets for Sick Children

SPENCER, Mass., Feb. 5, 2019 – Spencer resident Donna Flannery, a long-time Realtor in the Spencer office of ERA Key Realty Services, is leading an effort in her office to sew and donate blankets to sick children in the Pediatric Intensive Care Unit at the UMass Memorial Medical Center in Worcester.

“They are in desperate need of some color and comfort to help make a sick child’s stay just a little bit nicer,” Flannery said. “So far, more than 40 sick kids will have a little bit of comfort because of us.”

Flannery was made aware of the need for blankets through her daughter, Kayleen Sauvageau, who is a nurse in the unit. Flannery found directions for sewing the blankets on YouTube.

Flannery said she will continue creating blankets as long as others are interested in participating. Anyone interested can contact her at DonnaFlannery@ERAKey.com. The Pediatric Intensive Care Unit also accepts donations of new stuffed animals, toiletries (if they are the size used in hotels), and crocheted and knitted blankets.

“The Pediatric Intensive Care Unit has been full throughout this winter, so help is needed,” she said. “Our help is making a huge difference for the families with sick children. I am grateful that I have healthy grandkids today and want to help others whose children or grandchildren need help.”

Flannery has volunteered throughout her career and is especially involved with helping children. She received the Town of Spencer’s Meritorious Public Service Award in 2014 and ERA Key’s Circle of Light Award in 2016 for exceptional volunteerism for the needy in the community. She was named Spencer Exchange Club Citizen of the Year in 2007 for her volunteer work in the community....

Falter returns to ERA Key as Broker Associate, Realtor in Spencer office

From  The Spencer New Leader, January 25, 2019:

ERA Key Realty Services of Northbridge announced today that Brookfield resident Robert G. Falter has rejoined ERA Key’s Spencer office as a Broker Associate and Realtor.

He has 14 years of experience in real estate and spent more than five years at ERA Key before joining EXIT Real Estate Executives in Brookfield. He has been a certified Massachusetts real estate instructor since 2006 and has been an in-house trainer for six brokerage companies.

He is an Accredited Buyer’s Representative (ABR); a Certified Residential Specialist (CRS); a Graduate, REALTOR® Institute (GRI); a Military Relocation Professional (MRP), and a Senior Real Estate Specialist (SRES).

Falter is a member of the Board of Assessors, the Capital Improvement Planning Committee and the Financial Advisory Committee for the Town of Brookfield. He earned his MBA from Cornell University’s Johnson Graduate School of Management, and his doctoral degree from the Institute for Advanced Studies at Walden University.

“It’s good to be back at ERA Key,” Falter said. “I’ve always appreciated ERA Key’s strong training programs, as well as the camaraderie between agents and their ability to work as a team.”

About ERA Key Realty Services

ERA Key Realty Services of Northbridge, Mass., has 14 offices throughout central and eastern Massachusetts and is among the 10 largest residential real estate agencies in Massachusetts based on the number of homes sold. It is also among the top 10 agencies in the ERA Franchise System, which has more than 2,400 agencies worldwide. ERA Key has been named among the top places to work in the state in the large company category for the...

ERA Key’s Flannery Achieves Rare Milestone: Selling 1,000 Homes

SPENCER, Mass., Jan. 30, 2019 – ERA Key Realty Services of Northbridge announced today that lifelong Spencer resident Donna Flannery, an agent in the Spencer office, recently joined an elite group of Realtors by selling her 1,000th home.

The average real estate agent sells 8.6 homes a year, according to statistics from Real Trends. A majority of new agents quit the business within two years, often without ever selling a home. Donna has sold 1,000 homes during a 27-year career in real estate, while also receiving awards for community service.

“Donna’s hard work and sales ability have placed her among the best Realtors in the business,” according to ERA Key President Cheryl Eidinger-Taylor. “She is consistently among our top agents and has been a standout since her first year with us.”

Donna worked for four years as the MLS supervisor for the Greater Worcester Board of Realtors before pursuing her license to sell real estate. She became a Realtor in 1992 at the former Hometown Real Estate and was named Rookie of the Year. She was her office’s top-selling agent from 1993 through 1998, finishing each year with the highest number of closed transactions and the dollar volume of homes sold. In 1999, she was one of four national finalists from more than 30,000 ERA agents for the Jim Jackson Memorial Service Award for Customer Satisfaction.

In 2007, she was the ERA Boston Broker Council Agent of the Year, with the highest dollar volume for homes sold and the largest number of transactions from more than 800 agents. In 2009, she again achieved the highest dollar volume and finished second for number of closed transactions.

She was in ERA Key’s...

ERA Key Names Laffey Realtor in Billerica Office

BILLERICA, Mass., Jan. 25, 2019 – ERA Key Realty Services of Northbridge announced today that Shelly Laffey of Billerica has joined ERA Key’s Billerica office as a Realtor.

Shelly previously was a Realtor at Burns & Egan Realty Group, LLC in Billerica. She worked as a hairdresser and in the shipping industry before opening Shelly’s Home Day Care 25 years ago. She attended Middlesex Community College in Lowell.

She worked part-time in real estate, but now that her children are grown, she’s making it a fulltime career.

“Now that my children are out of the house, it’s my turn to get involved with the community and make a difference,” she said. “I want to give back, because I have been blessed in so many ways.”

Shelly started her real estate career in 2015 after deciding to close the doors on her home day care. The career move stemmed from her ambition to be her own boss and the caring nature she's always had to help families find their dream home. As a long-time resident of Billerica, Shelly knows the neighborhood well. She can help pinpoint areas and, more important, get you into neighborhoods that fit your needs.

Outside of real estate, you can find Shelly around Billerica and surrounding towns, as she is a local dog sitter, and loves the outdoors and traveling, walking, hiking, swimming, skiing and biking. She especially likes to visit beaches.

“I’m excited about the knowledge and experience I’m going to get with ERA Key Realty Services,” Shelly said. “ERA Key has a reputation for having strong training programs and a team approach, with agents working together.”

About ERA Key Realty Services

ERA Key Realty Services of Northbridge, Mass., has 14 offices throughout central and eastern Massachusetts...

ERA Key’s Zide Achieves Rare Milestone: Selling 1,000 Homes

FRAMINGHAM, Mass., Jan. 22, 2019 – ERA Key Realty Services of Northbridge announced today that Framingham resident Nelson Zide recently joined an elite group of Realtors by selling his 1,000th home.

The average real estate agent sells 8.6 homes a year, according to statistics from Real Trends. A majority of new agents quit the business within two years, often without ever selling a home. Nelson has sold 1,000 homes, while also serving in management roles, presenting to and training other real estate agents around the country, writing books and raising funds for the Muscular Dystrophy Association (MDA).

“While Nelson has served as a principal and manager at ERA Key, his passion is selling – and it shows in his results,” according to ERA Key President Cheryl Eidinger-Taylor. “His hard work and sales abilities have earned him a place among the best Realtors in the business.”

After graduating from the University of Massachusetts, Boston, in 1975, Nelson was teaching social studies at Natick High School, studying for an MBA at Babson College, coaching basketball and serving as director of a day camp in Natick. His mother told him about changes in real estate licensing in Massachusetts and suggested that he obtain a license to sell real estate.

Real estate was in his family, as his grandparents were real estate agents and his grandmother was one of the first women to obtain a real estate license in 1960.

After obtaining his license, he approached a friend he played basketball with and asked if he needed another agent. He did and Nelson was hired.

“I figured I would give it a year,” he said. “I sold 20 houses in...

Falter Returns to ERA Key as Realtor in Spencer Office

SPENCER, Mass., Jan. 18, 2019 – ERA Key Realty Services of Northbridge announced today that Brookfield resident Bob Falter has rejoined ERA Key’s Spencer office as a Broker Associate and Realtor.

He has 14 years of experience in real estate and spent more than five years at ERA Key before joining EXIT Real Estate Executives in Brookfield. He has been a certified Massachusetts real estate instructor since 2006 and has been an in-house trainer for six brokerage companies.

Bob is an Accredited Buyer’s Representative (ABR); a Certified Residential Specialist (CRS); a Graduate, REALTOR® Institute (GRI); a Military Relocation Professional (MRP), and a Senior Real Estate Specialist (SRES).

He is active in his community as a member of the Board of Assessors, the Capital Improvement Planning Committee and the Financial Advisory Committee for the Town of Brookfield. He earned his MBA from Cornell University’s Johnson Graduate School of Management, and his doctoral degree from the Institute for Advanced Studies at Walden University.

Bob retired as a Captain (O-6) from the Commissioned Corps of the U.S. Public Health Service in 2001. After serving as a healthcare administrator, correctional health care administrator and licensed nursing home administrator, he made a career change to residential real estate in 2004. He volunteers at UMass Memorial Medical Center in the Pastoral Care Department.

He is a member of the National Association of REALTORS® (NAR), the Massachusetts Association of REALTORS® (MAR), the REALTOR® Association of Central Massachusetts (RACM), the REALTOR Association of Pioneer Valley (RAPV) and the Real Estate Educators Association (REEA).

“It’s good to be back at ERA Key,” Bob said. “I’ve always appreciated...

Fontaine Joins ERA Key as Realtor in Framingham Office

FRAMINGHAM, Mass., Jan. 10, 2019 – ERA Key Realty Services of Northbridge announced today that Framingham resident Robert M. Fontaine has joined its Framingham office as a Realtor.

Previously, he was a private investigator for NWI Investigative Group, Inc. in Woburn, as well as a national trainer of private investigator. He also served as a recruiter of private investigators. Before that, he served as a private investigator for Capital Investigating in Manchester, N.H.

Before becoming a private investigator, Rob was a senior field claims specialist for Liberty Mutual Insurance Company in Westborough. He also served in various claims-related positions at Prudential Property & Casualty Insurance Company in Westborough, including associate manager of casualty claims. During his insurance career, he was an annual quality service award winner.

“My expertise in negotiations and settlements will help me assist buyers and sellers with one of the most important financial decisions of their lifetime,” he said. “I will strive to provide an enjoyable experience to clients throughout the process.”

He took courses toward an MBA at Suffolk University, Boston, and earned a bachelor’s degree in communications with minors in sociology and criminal justice from the University of New Hampshire, Durham. He is an assistant coach for Framingham Youth Baseball.

Rob is a sports enthusiast, who enjoys coaching and watching his son play hockey and baseball. He also enjoys golfing and boating with his wife and friends in MetroWest and the New Hampshire Lakes Region.

“ERA Key has an amazing team of recognized professionals working in a family environment,” Fontaine said. “I appreciate having an opportunity to join them.”

About ERA Key Realty...

ERA Key Realty Services Adds Hamel as Realtor

From: http://www.golocalworcester.com/business/era-key-realty-services-adds-hamel-a-realtor

Thursday, December 13, 2018

Dorothy Hamel PHOTO: LinkedIn

ERA Key Realty Services of Northbridge announced that Dorothy Hamel joined its Spencer office as a realtor.

“ERA Key has an amazing team and a family environment, where agents and staff are always willing to help each other out. The training is fantastic, too. No wonder the agents I met love their jobs,” said Hamel.

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Northbridge real estate agency sets home-sales high

Worcester Business Journal - JANUARY 16, 2018

by WEB MASTER on JANUARY 17, 2018

ERA Key Realty Services set an all-time high of home sales last year, with $769 million in sales, the Northbridge agency announced.ERA Key President Cheryl Eidinger-Taylor said the agency’s record-high sales number was especially noteworthy because of a low inventory in the state has balanced out high sale prices.

“Many agencies have found it difficult to grow in this market, but we’ve had an exceptional year,” she said. The agency’s 2,385 home sales in 2017 was a 4-percent drop from the prior year. Year-to-year sales in total, however, rose by just under 3 percent.Eidinger-Taylor predicted another strong year in 2018, but the agency has very few homes listed on the market — fewer than 2,000, compared to what is typically more than 6,000, she said.

ERA Key has 15 offices in Central and Eastern Massachusetts. According to the company, it is one of the top agencies in the state and the top 10 ERA agencies in the country, based on sales and total volume.

Link to article

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3 Questions to Ask Before Buying Your Dream Home

3 Questions to Ask Before Buying Your Dream Home

If you are debating purchasing a home right now, you are probably getting a lot of advice. Though your friends and family will have your best interest at heart, they may not be fully aware of your needs and what is currently happening in the real estate market.

Ask yourself the following 3 questions to help determine if now is actually a good time for you to buy in today’s market.

1. Why am I buying a home in the first place?

This truly is the most important question to answer. Forget the finances for a minute. Why did you even begin to consider purchasing a home? For most, the reason has nothing to do with money.

For example, a recent survey by Braun showed that over 75% of parents say “their child’s education is an important part of the search for a new home.”

This survey supports a study by the Joint Center for Housing Studies at Harvard University which revealed that the four major reasons people buy a home have nothing to do with money. They are:

  • A good place to raise children and for them to get a good education
  • A place where you and your family feel safe
  • More space for you and your family
  • Control of that space
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Tips to Save Energy and Add Value

When it comes to energy efficiency, look for smart features and expertise to help you save energy and money and add value to your home.

1. Begin with a Right-Sized Home.

If the home you buy is simply too large for you or your family’s needs or plans, you stand a good chance of wasting energy through excessive heating and cooling costs. If it’s too small, you’ll feel cramped and uncomfortable. It’s a big investment, so seek balance and buy it “right” from the outset. 

2. Purchase Energy Star Appliances Such as Your TV, Dishwasher, Washer and Dryer, and Microwave.

And especially the refrigerator, as it alone contributes about 10 percent of the energy use in a home. Also, unplug electronics not in use or turn off power strips to avoid phantom charges. 

3. Install Efficient Lighting Such as Compact Fluorescent (CLF) or LED Bulbs in Every Fixture.

Lighting accounts for about 6 percent of an energy bill each year.

4. Get an Energy Audit and Have Tests Performed to Identify Ways of Improving Your Efficiency.

You can always upgrade your heating, ventilation, and air conditioning (HVAC) system as well as your thermal envelope, which includes insulation, windows, and doors  and the seals or weather stripping around them. Visit energy.gov/energytips for more tips.

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