ERA Key Realty Services

ERA Key Among Top Places To Work in Massachusetts for Fifth Year

ERA Key Realty Services has been named among the top places to work in the state for the fifth consecutive year, based on a survey administered by Energage for The Boston Globe

ERA Key placed third in the large company category and was the highest ranking real estate agency in any category. The agency moved up two places from 2018, when it ranked fifth.

 The Top Places to Work survey of more than 65,981 employees at 323 companies asked questions based on 24 factors, including leadership, training and the opportunity for employees to work at their full potential. Responses were anonymous.

 “We believe that happy employees result in happy customers,” said President and Chief Operating Officer Cheryl Eidinger-Taylor. “We provide our agents and staff with the training they need to achieve the best results for themselves and for their customers. Everyone benefits from this approach.” 

In February 2018, ERA Key merged with HUNT Real Estate ERA, the second largest brokerage firm in the ERA® network, but it maintains its separate identity.

 “We merged with ERA Key because of its well-deserved reputation for being one of the top agencies in Massachusetts,” said Charles F. Hunt, executive vice president and chief operating officer, HUNT Real Estate ERA. “ERA Key is a well-run company with dedicated, hard-working agents. We’re proud of what ERA Key has accomplished and continues to achieve.”

 Eidinger-Taylor said ERA Key’s approach has played a key role in the agency’s rapid growth. ERA Key now has more than 330 agents and about $740 million in annual sales.

 ERA Key is among the top 10 agencies in Massachusetts, based on sales volume, and is among the top 10 franchises out of more...

ERA Key’s Billerica Office Serving as Toys for Tots Drop-Off Center

The Billerica office is among the ERA Key offices that are serving as drop-off centers for Toys for Tots this year. Realtor Cathy Lomasney has volunteers for Toys for Tots for more than 10 years.

ERA Key Realty Services announced that its Billerica office, 328 Boston Road, will serve as a drop-off center for Toys for Tots through Friday, Dec. 13, 2019.

Anyone who would like to donate toys in unopened boxes can place them in the collection box at ERA Key anytime between 9 a.m. and 4 p.m. ERA Key will coordinate the collection and distribution of toys through the Marine Toys for Tots Foundation’s local coordinator.

“ERA Key’s Billerica office has been collecting toys for the Toys for Tots campaign for three years,” said Realtor Cathy Lomasney, who has volunteered for more than 10 years and coordinated efforts for the Billerica office. “Over that time, we have collected thousands of toys, games, puzzles and stuffed animals, in addition to cash donations.”

Toys for Tots, which is operated by the U.S. Marine Corps Reserve, has donated more than 500 million toys to economically disadvantaged children at Christmas since it was created in 1947.

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What Tips Do You Have for First-Time Homebuyers?

The following tips for first-time homebuyers from ERA Key President Cheryl Eidinger-Taylor appeared on “Finding the Uncommon Deal,” a new website for homebuyers.

Make sure you know the process. Review the home-buying process, timing of a purchase, funds that will be needed and the current market circumstances (i.e., is it a seller’s market or a buyer’s market? Are short sales or foreclosures available, etc.). By knowing the process before looking at homes, the buyer will be prepared to make a quick decision, which is especially important today, as inventory is limited.

Buyers should be pre-approved for a mortgage and should know how much they can afford to spend.

Be prepared to act quickly. Today’s market is a seller’s market. Inventory is low and we are seeing bidding wars, where the seller ends up selling for a higher price than the initial listing price. Agents and homebuyers should be available as quickly as possible, so they can act quickly. Buyers should be prepared to lose a few before they purchase the home they truly want.

Buyers need to know that they can’t wait around in conditions like these. If you’re serious about buying a home, you and your agent should be prepared to view the home as soon as possible and to submit an offer quickly.

Don’t include too many contingencies. Be careful not to include too many contingencies when making your offer. Even if your offer is higher than another’s, it may be rejected if you place too many demands on the seller, like...

The Digitalization of the Real Estate Industry: Is Tech Taking Over?

The following article, which quotes ERA Key President Cheryl Eidinger-Taylor, appeared this month in RISMedia.

The world of real estate is shifting. Is technology taking hold of an industry that was traditionally all about in-person interactions?

Relative to other occupations, real estate careers are low on the list of digitalization. According to a new report from the Brookings Institution, Digitalization and the American Workforce, real estate, including the rental and leasing segments, scored a 45 mean digital score in 2016. Scores range between 0 and 100, with those over 60 considered high digital occupations. But since 2002, the industry has made strides, with its score increasing by 19 points, up from 26.

While clients are still at the heart of the transaction for the majority of brokerages, other segments of the business have dramatically changed from just a few years ago. The digitalization of the industry is slowly progressing, and brokers and agents have different things to say about the benefits, challenges, opportunities and how to best adapt to a world run by tech. RISMedia spoke to three industry experts to gauge what their experience has been thus far, and where they see real estate tech going in the future.

Human at Heart
While viewpoints are mixed, they all share one similarity: Real estate will always need the human touch.

“Ultimately, when a consumer buys or sells a home, it’s one of the most emotional moments of their life,” says Mitch Robinson, chief marketing officer of eXp World Holdings. “For this, digitalization is not the key. Having a great local, personal advocate...

ERA Key Scavenger Hunt Raises More Than $3,000 for MDA

The Billerica team included, left to right, Billy (limo driver for A-Executive Limousine), Andrea Wickwire, Shelly Laffey, Deanna Malko and Maryanne Webster.

A scavenger hunt sponsored recently by four area offices of ERA Key Realty Services raised more than $3,000 with donations still coming in for the Muscular Dystrophy Association (MDA), said Lisa Luther, event coordinator.

ERA Key offices in Billerica, Chelmsford, Wilmington, Woburn joined together for the fundraiser. More than 40 people, including agents, and their family and friends, participated. Five teams traveled in limousines to various locations and sought team photo opportunities with the list of items or tasks. Each time an item was found or a task was completed, it was posted on a Facebook page created for the event.

Teams started at Kings Dining & Entertainment, 52 Second Ave., Burlington, and joined together for a buffet there after the scavenger hunt.

“The scavenger hunt was a fun way to raise money for an important cause, while building team camaraderie,” said Lisa, who is Branch Manager of ERA Key offices in North Billerica, Wilmington and Woburn. “We were fortunate to have generous sponsors and high participation among our agents. We look forward to having the event again next year.”

Event sponsors included DaMore Law (Peter DaMore), Burlington, diamond sponsor; McCaffery & McCaffery Law Office, Billerica, bronze sponsor; Aria Luther (David and Sue Luther contributed in their dog’s name), bronze sponsor, and one other anonymous bronze sponsor. Lane sponsors were DaMore Law, Team Blue from ERA Key’s Wilmington office (Team Leader Lori Penney, Tim Penney, Linda Ducharme, and Laurie Finne), New Fed Mortgage Corp. of Danvers, (Mary Mitchell) and an anonymous sponsor.

MDA National...

Brewing a Fundraiser for the MDA at CraftRoots

Agents from the Milford, Framingham and Whitinsville offices recently sold raffle tickets at CraftRoots Brewing in Milford to raise funds for the Muscular Dystrophy Association (MDA).  Pictured are, left to right, Framingham Sales Manager Ali Corton, Milford Sales Manager Claudia Conte and Framingham agent Rob Fontaine.

Other events to raise funds for the MDA have also been taking place throughout ERA Key Realty Services.  The Framingham office has a goal of raising $5,000 this month and, to date, has raised $2,100.

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ERA Key Food Drive Collects 120 Bags of Food for Food Pantries

Agents from the Marlborough office of ERA Key Realty Services who participated in the agency’s recent food drive included, left to right, back row, Branch Manager Kevin Harris, Donna Coffin, Deanna Blais, Joyce Torelli and Donna Holmes; front row, Tracy McGrath with Peaches, Tami Dome, James Majors and Ryan Miner.

The Marlborough office of ERA Key Realty Services collected 120 bags of food for the Marlborough Community Cupboard and the Hudson Community Food Pantry during a food drive that ended Tuesday.

Marlborough agents used social media, direct mail and phone calls to people in their databases to notify area residents about the food drive. They also delivered empty “ERA Key Cares” canvas bags to those who expressed interest in participating and collected them when they were filled with food.

The bags are 13 inches tall, 13 inches wide and 10 inches deep, so each bag holds about 36 cans of food or the equivalent in boxes or jars.

“The persistence and enthusiasm our agents use to buy and sell homes for their clients also benefits them when they are involved with charitable causes,” said Branch Manager Kevin Harris. “Both organizations were expecting only a few bags of food, so when we showed up three vehicles deep and stocked their shelves with more than 60 bags of food, they were beyond grateful.”

Agents who participated in the food drive divided the bags between themselves and delivered them to the food pantries Tuesday. The food pantries help feed needy people throughout the Marlborough and Hudson area.

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Kamaron Washburn Joins ERA Key’s Northbridge Office

ERA Key Realty Services of Northbridge announced today that Kamaron Washburn of Blackstone has joined ERA Key’s Northbridge office as a Realtor.

Kamaronn has more than five years of experience as a Corrections Officer and worked as a line cook at King Street Café in Franklin. He was also a pastry chef for Twelve Fine Food & Spirits, Bellingham; a line chef for Whole Foods Market, Bellingham, and a pastry chef for Let’s Eat, Inc. (3 Restaurant), Franklin.Kmaron Washburn

He has also been an assistant manager for Dunkin’ Donuts in Bellingham, in addition to working in the construction industry. He has won cooking awards from the National Restaurant Association’s ProStart program and from SkillsUSA.

He studied culinary arts at the Tri-County Regional Vocational Technical High School in Franklin and criminal justice at the Community College of Rhode Island, Warwick.

“I was attracted to ERA Key because of the agency’s reputation and the training ERA Key provides its agents,” Kamaron said. “It’s a great opportunity for me and I’m looking forward to my new career in real estate.”

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ERA Key Plans Scavenger Hunt to Raise Funds for MDA

ERA Key Realty Services will sponsor a scavenger hunt to raise funds for the Muscular Dystrophy Association from 11:30 a.m. to 3:30 p.m., Saturday, Oct. 5, 2019 at Kings Dining & Entertainment, 52 Second Ave., Burlington.

ERA Key offices in Billerica, Wilmington, Woburn and Chelmsford are joining together for the fundraiser. Participating teams of eight will travel in limousines to various locations and seek team photo opportunities with the list of items. Each time an item is found, it will be posted on a Facebook page created for the event.

Registration will take place at Kings at 11:30 a.m. and the scavenger hunt will follow from noon to 2 p.m. Afterward, participants will join together for a buffet at Kings, a restaurant and entertainment center.

Anyone wishing to sponsor a team or make a donation can contact Lisa Luther at LutherGroup@ERAKey.com or 978-614-1600. Sponsorships are $2,000 for a diamond sponsorship, $1,500 for platinum, $750 for gold, $500 for silver, $250 for bronze and $150 for a lane sponsorship.

To register for the event, go to one.bidpal.net/erakeyscavengerhunt/ticketing. Registration is $60 for the scavenger hunt and buffet or $35 for just the buffet. Donations are also welcome. Funds raised will go to MDA chapters in Massachusetts and Rhode Island.

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Jeff Taylor Honored at “40 Under Forty” Celebration

Pictured, left to right, are Brad Kane, editor of Worcester Business Journal, Jeff Taylor, and Peter Alden, president of Bay State Savings Bank, which was a sponsor of the event.

Jeff Taylor, General Manager at ERA Key Realty Services, was honored last night at Worcester Business Journal’s “40 Under Forty” award ceremony at Mechanics Hall in Worcester.

The 20th annual “40 Under Forty” “honors the rising stars and outstanding young leaders who are shaking up the Central Mass. business community and leading us into the future,” according to Worcester Business Journal.

Taylor, 38, is the second generation of Taylors to receive the award. His stepmother, Cheryl Eidinger-Taylor, who is president and chief operating officer of ERA Key, received the award in 2003. His father, Bruce Taylor, founded ERA Key.

Jeff Taylor began his career in real estate after graduating from Suffolk University with a business management degree in 2003. Taylor began his career as a real estate agent representing clients in the Worcester area. He added the role of Company Recruiter in 2005, which provided him with tremendous insight on how to best utilize the tools, support, and technology ERA Key Realty has to offer both clients and agents.

In 2008, he took on the challenge of becoming Sales Manager for ERA Key’s Westborough office, which enabled him to use the knowledge he gained from his time as a Realtor and recruiter, while honing his skills in client relations.

In 2010, he took over management of ERA Key’s Framingham office in addition to the Westborough office. After Distinctive Realty of Marlborough merged with ERA Key in 2011, he took on the responsibility of integrating the new Marlborough office into the ERA Key family....

Milford Office Donates $500 to Milford Youth Center

Agents from the Milford office of ERA Key Realty Services recently presented a $500 donation to the Milford Youth Center (MYC) toward the construction of a new music room. The donations came from contributions agents made to the ERA Key Charitable Trust Fund. 

Pictured are, front row, left to right, MYC’s Kathleen Irwin, Milford Sales Manager Claudia Conte, MYC Assistant Director Katie Covell, and Milford agents Donna Dacey and Joe Brault; second row, ERA Key agents Christine Lawrence, Mary DiDomenico and Donna Arthur’ third row, ERA Key agents Denise Archer and Linda Abrams.

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ERA Key Names Kevin Harris Manager of Marlborough Office

ERA Key Realty Services of Northbridge announced today that Kevin B. Harris of Framingham has joined the agency as manager of its Marlborough office.Kevin Harris

A successful entrepreneur who founded and sold two high-tech businesses, Kevin was attracted to a career in real estate in 2014 after selling three of his properties. He was a REALTOR® with Realty Executives Boston West, Century 21 Commonwealth (now Berkshire Hathaway Home Services) and Black Horse Real Estate before joining ERA Key.

Previously, he founded NextVault, Inc. in Middleboro in 2010 with the mission of providing value-based data protection to meet the needs of businesses seeking high quality, tiered data protection and archiving services at an affordable cost. He served as president and CEO until the company was acquired by Los Angeles-based J2 Global, Inc. in 2013.

He co-founded AmeriVault Corp. in Waltham in 1998, which pioneered hosted online data protection services for business. He served as Chief Information Officer until the company was acquired by Dallas-based PHNS, Inc. in 2008.

Before founding AmeriVault, he was responsible for network operations for the New England Controls Division of Johnson Controls in Lynnfield. He began his career as a network systems engineer at Beth Israel Deaconess Medical Center in Boston. Kevin earned a bachelor’s degree from the University of Massachusetts, Amherst.

With nearly 30 agents, the Marlborough office is one of ERA Key’s largest offices.

“Managing ERA Key’s Marlborough office will provide me with an opportunity to put my previous experience to good use,” Kevin said. “Technology has had a growing influence on the real estate industry, but real estate is still very much a hands-on business. The latest technology in...

ERA Key, Agent Donna Towne Both Nominated for Best of Central Mass. Awards

Congratulations to Donna Towne!

Donna, a Realtor in the Westborough office of ERA Key Realty Services, and ERA Key Realty Services of Northbridge have both been nominated for the 2019 Best of Central Mass. Awards.

Donna is one of six Central Massachusetts real estate agents to be nominated for the Best of Central Mass. Awards, which is sponsored by the Telegram & Gazette. ERA Key is one of five real estate agencies to be nominated. Votes can be placed throughout September on the Telegram & Gazette website.Donna Towne

Donna began her real estate career in 1998 and joined ERA Key in 2007. During the past six years, she has received ERA Key’s Leadership Circle Award twice and its Circle of Achievement Award four times, while finishing among the top 20 all-around agents in sales at ERA Key four times, ranking eighth in 2016.

She is a certified residential specialist (CRS), an accredited buyer representative (ABR) and an E-Pro marketing specialist. She is a member of the National Association of Realtors, the Massachusetts Association of Realtors and the Greater Boston Real Estate Board. As a member of the Cartus and Affinity relocation networks, she can assist buyers and sellers with relocation anywhere in the world.

She is a TriBoro BNI member and serves as secretary and treasurer. She supports the Baypath Humane Society through its annual Paws & Claws Run and Fur Ball Gala, as well as the Muscular Dystrophy Association and the ERA Key Foundation, which provides funds to local charities throughout the region.

“It’s an honor to be nominated for the Best of Central Mass. Award,” she said. “As a residential real estate agent I like to consider...

Taylor Family Receives Second '40 Under Forty' Award

Yesterday we announced that Jeff Taylor received Worcester Business Journal’s “40 Under Forty” award. But he was not the first in the family to receive the award. Stepmom Cheryl Eidinger-Taylor received the award in 2003. She is among the alumni profiled in the new edition for the 20th anniversary of “40 Under Forty.” Her profile appears below.

Cheryl TaylorCheryl Taylor

Cheryl Eidinger-Taylor in 2003 and today.

Then: Regional vice president for ERA Key Realty Services

Now: President & COO of ERA Key Realty Services, Whitinsville

In 2006, Eidinger-Taylor was promoted to president and COO. She’s since assisted with several mergers and acquisitions, and has implemented company-wide services and programs for the firm’s agents and clients over the last 15 years. In February 2018, she successfully navigated a merger with Buffalo, N.Y.-based HUNT Real Estate ERA, which expanded the reach of the combined company and created a real estate firm with more than 50 offices and 1,600 agents. Eidinger-Taylor is a member of the Boston chapter of Women’s Council of Realtors and previously served as president. Her real estate career started in 1990 after she asked her real estate agent what she liked about the job, prompting Eidinger-Taylor to leave her design career. – Profile written by Zachary Comeau

What is your proudest accomplishment? Leading a very large...

Jeff Taylor Named to '40 Under Forty'

Congratulations to Jeff Taylor, general manager of ERA Key Realty Services, for being named to Worcester Business Journal’s40 Under Forty.” Below is his profile as it appears in the latest issue.

Jeff Taylor, 38

General manager

ERA Key Realty Services, Whitinsville

Lives: Worcester

Birthplace: Kenmore, N.Y.

Colleges: Suffolk University

Taylor got into real estate as the son of a broker, but didn’t find himself an easy path to a comfortable position. He started at ERA Key in 2004 in his early 20s as a recruiter before finding his way into a management role at the realty group’s Westborough branch. When the Great Recession hit and downsizing became necessary, Taylor eventually managed the Framingham office – the only manager at ERA Key to ever run two branches at once successfully. He led the acquisition and integration of Distinctive Properties of Marlborough into ERA at age 29, and in 2017, Taylor was promoted to general manager, a title he still holds at an agency now expanded to 15 offices, 360 staff and agents, and roughly $758 million in annual sales. Today, his responsibilities include overseeing managers and setting plans each year for recruiting, retention, sales, professional leadership and training. He manages the agency’s charitable trust foundation, which has given away nearly $400,000 to dozens of Worcester County nonprofits since its inception in 2004. Last year, the foundation benefited 27 organizations. Outside of the realty firm, he’s active with the LGBT Asylum Task Force of Worcester. Last year, Taylor and his husband...

ERA Key’s Kathy Rich Featured on HGTV’s “My Lottery Dream Home”

With a name like Kathy Rich, who could be a better pick to appear as a Realtor on HGTV’s “My Lottery Dream Home”?

A Realtor in ERA Key’s Billerica office, Kathy was seen by millions of people when she was featured on the episode, “Make Me a Millionaire” (Season 7, Episode 8). More than 23.2 million viewers have tuned in to “My Lottery Dream Home” this year.Kathy Rich

The episode is scheduled to be shown again at 7 a.m. EST on Sunday, Sept. 22, 2019.

Producers of the show, in which host David Bromstad helps recent lottery winners find their dream home, initially contacted Kathy based on one of her listings. While the lottery winners had already purchased their dream home, Kathy’s listing in Billerica was being considered as one of two additional homes for the winners to visit.

“It didn’t happen,” she said, “but they asked me, ‘Would you like to be our Realtor on camera?’”

She didn’t hesitate for long before agreeing to participate.

“It was nerve-wracking at the time,” she said, “but it was a good experience.”

She initially was supposed to talk about Wilmington, as the house that was purchased is there, so she researched Wilmington. Then David Bromstad told her, “We’re just going to have a conversation about anything.”

While she was concerned about the questions me would ask, all went well.

“He’s very energetic,” she said. “What you see on TV, he’s like that in real life. He’s easy to talk to and he made me feel comfortable.”Kathy Rich...

ERA Key Adds Passi as Realtor in Framingham Office

ERA Key Realty Services of Northbridge announced today that Mario Passi of Framingham has joined ERA Key’s Framingham office as a Realtor.

Mario previously was a rental agent and property manager with Jordan Property Solutions, Marlborough. Before that, he was a Realtor with Keller Williams Realty, Inc., Westborough. He has earned certifications in ethics and fair housing.Mario Passi

Before beginning his career in real estate, Mario worked in marketing, design and photography positions at All Terrain, Waltham, and as a digital and design specialist, and customer service representative at AlphaGraphics in Waltham. During his 10 years in marketing, graphic design and photography, he said, he learned valuable skills that help him sell homes.

Mario has a long history of providing superb customer service experiences, having worked in restaurants, print shops and at his father's t-shirt and souvenir carts near Boston's Faneuil Hall. Outside of the office, you might find Mario performing onstage with his band, or giving back to the community through volunteer work at the Greater Boston Food Bank and with the Charles River Watershed Association at their annual Earth Day Cleanup.

“As a resident of Framingham for more than 10 years, I wanted to join a well-established and reputable brokerage within my own city,” Mario said. “ERA Key has a great reputation, so it was a perfect choice and fit my needs. Now I can focus on serving my community as efficiently as possible and to the best of my ability.”

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Dinner Is Served for Family Promise

The Framingham office of ERA Key Realty Services provided dinner for families in the LIFE Program of Family Promise Metrowest recently. The program seeks to prevent homelessness by offering meals and hospitality for people in need. Pictured, top, are Realtor Billy Dalrymple and Office Manager Ali Corton. Pictured below are Billy, Realtor Jody Troderman and Ali.

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Kelly Davis Joins ERA Key as Realtor in Billerica Office

Kelly Davis of North Andover has joined ERA Key Realty Services’ Billerica office as a Realtor.

KellyKelly Davis started her real estate career at Bentley’s Real Estate in Newburyport. She earned a bachelor’s degree from William Paterson University, Wayne, N.J., and previously worked in human resources. She moved to North Andover last year after living in Maryland and Switzerland.

“I became interested in ERA Key Realty Services, because the brand is well-known in this area and has a good reputation,” she said. “I’m glad I pursued a position at ERA Key, because the people here are professional and great to work with. There is a strong team atmosphere.”

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Convers Named to List of Country’s Top Hispanic Real Estate Professionals

ERA Key Realty Services of Northbridge announced today that Martha Convers of Westborough, a Realtor in the Framingham office, has been named to the list of the 100 top Hispanic real estate professionals in the Northeast Region of the country by the National Association of Hispanic Real Estate Professionals (NAHREP®).

She ranks 90th on the list and 12th in Massachusetts, based on sales and professional achievement. The Northeast Region includes all states from New England through the Mid-Atlantic state. The top 250 agents will receive special distinction awards at the 2019 NAHREP National Convention, Sept. 26-28, 2019 at L'Attitude, San Diego, Calif.

Convers was a real estate broker for five years in Margarita Island, Venezuela, and became a Realtor in the United States in 2012.

Convers is a member of ERA Distinctive Properties and attended the Real Estate Negotiation Institute. She is a Certified Negotiation Expert (CNE), an Accredited Buyer's Representative (ABR®) and a Senior Real Estate Residential Specialist (SRERS).Martha Convers

She earned bachelor’s degrees in accounting and business from the Catholic University Andres Bello in Caracas and became a CPA after graduating from Universidad Católica Andrés Bello in Caracas.

She earned ERA Key’s Circle of Honor Award in 2015, 2016, 2017 and 2018, and its Circle of Light Award for her volunteer work in 2017. She participated in the American Warrior Initiative, which trains real estate agents to help veterans when they relocate, and was the top relocation agent for ERA Key in 2014. She was also ERA Key’s top agent for outgoing referrals in 2015. She is a member of the Massachusetts Association of Realtors and the National Association of Realtors.

Convers is the founder of Shoes for...