ERA Key Realty Services

ERA Key Names Sierra Realtor in Milford Office

Carey E. Sierra of Milford has joined ERA Key’s Milford office as a Realtor.

She has five years of experience in real estate, and has also worked as a project coordinator at Otis Elevator Company in Canton and as a leasing consultant at Cohen Properties in Boston.

Carey earned a bachelor’s degree in business administration from Florida Metropolitan University in Fort Lauderdale and is a volunteer for the Sacred Heart of Jesus Parish in Milford.

“ERA Key is one of the top 10 real estate agencies in Massachusetts and was originally based here in Milford,” she said. “I was attracted to ERA Key, because I like the office culture and business model offered to agents.”


Framingham’s Zide Recognized Nationally for Protecting, Investing in Real Estate Industry

The National Association of Realtors® announced that Nelson Zide, a Realtor® in the Framingham office of ERA Key Realty Services, has earned a Sterling R investor designation in the Realtors® Political Action Committee.

The Sterling R designation is for donors who contribute at least $1,000 to the RPAC. The RPAC is a national bipartisan grassroots-based political advocacy organization that works to protect the real estate industry and the dream of homeownership for MetroWest residents and others across the country.

Zide has supported RPAC for more than 30 years and has been a member of the National Association of Realtors® since 1977. He holds many professional designations, including Certified Real Estate Brokerage Manager (CRB), Certified Residential Specialist (CRS), Graduate, Realtors® Institute (GRI), Performance Management Network (PMN), Seniors Real Estate Specialist (SRES) and Accredited Buyer’s Representative (ABR).

Nelson graduated from the University of Massachusetts, Boston, and lives in Framingham with his family. He has also been the past president of the Massachusetts Chapter of Certified Residential Specialists, and past president of the Boston chapter of the Women’s Council of Realtors (WCR). He has been a senior GRI instructor, as well as a national speaker and trainer for more than 25 years.

“I support RPAC, because home ownership is the foundation of my profession,” Nelson said. “Its actions benefit me professionally, but they also benefit my clients.”

Since 1969, RPAC has promoted the election of pro-real estate candidates across the United States. The purpose of RPAC is to elect and support officials who advance the interests of real estate professionals, and their...

ERA Key’s Spencer Office Donates Thousands of Toys, Plus $1,000 To Spencer Toys for Kids

Agents in the Spencer office have donated $1,000 as well as about 2,000 toys and hand-made items to Spencer Toys for Kids.

Toys and hand-made items were donated from members of the community, as well as agents and staff at ERA Key. The $1,000 came from agent contributions to the ERA Key Realty Services Charitable Trust Foundation.

The toy drive was organized by agents Katie Harris and Donna Flannery, who have been involved with Spencer Toys for Kids for many years. The Spencer office toy drive makes Christmas merrier for about 200 children a year.

“Katie, Donna and many others in the Spencer office, as well as the community, put a great deal of time and effort into making this happen,” said ERA Key President Cheryl Eidinger-Taylor. “Each year, the Spencer office is filled to capacity with bags of toys for needy children. Everyone involved deserves a great deal of credit for their hard work.”


Millis Office Collects Toys for Dozens of Needy Children

Joleen Rose with toys she helped collect.

For the fifth consecutive year, Realtor Joleen Rose and Office Administrator Danielle Damata have organized and managed a Toys for Tots drive in the Millis office of ERA Key.

Building on their previous efforts, they collected dozens of toys this year with an overall value of about $500. Agents and staff in Millis coordinate the collection and distribution of toys through the Marine Toys for Tots Foundation’s local coordinator.

“Joleen was working with Toys for Tots even before I came into the picture,” Danielle said, “so I know it is a labor of love for her, too.”

Toys for Tots, which is operated by the U.S. Marine Corps Reserve, has donated more than 500 million toys to economically disadvantaged children at Christmas since it was created in 1947.


ERA Key’s Luther Named 2020 President of Women’s Council of REALTORS®

Congratulations to Lisa Luther!

Lisa, who manages ERA Key offices in Billerica, Wilmington and Woburn, has been installed as the 2020 President of the Massachusetts Women’s Council of REALTORS® (WCR).

WCR is recognized as “the voice for women in real estate, and the premier source for the development of leaders in the industry, organized real estate and beyond,” according to its vision statement. Nationally, it includes more than 12,000 members.

Lisa, who joined ERA Key in March 2016, previously owned Realty World Advantage in Billerica, running the agency for 17 years. Before that, she served as Pre-License Director of Carlson GMAC Real Estate for 33 offices in Massachusetts and 10 offices in New Hampshire. She also served as Education Director for Century 21 Citiwide’s offices in Lynnfield, Everett and Revere. She started her real estate career as a REALTOR at ERA in Burlington.

She was named the 2017 Women’s Council Member of the Year. She was a Greater Boston Association of REALTORS board member in 2016 and President of the Women’s Council of REALTORS Northern Region Network from 2016 to 2017.

Lisa earned her bachelor’s degree at Salem State University. She is an Accredited Buyer’s Representative (ABR) and a Seniors Real Estate Specialist (SRES), and has earned Loss Mitigation Certification (LMC) and certification as a Real Estate Negotiation Expert (RENE). She is also a Career Development Coach.

She has organized charitable events for her offices, including a scavenger hunt to raise funds for the Muscular Dystrophy Association. She has also participated in many fundraising events, including the REALTOR® Relief Run in Boston and the annual Walk MS: Lynnfield.

“Congratulations to Lisa for her latest achievement,” said ERA Key...

Chelmsford Office Donates Toys for Boys & Girls Club Christmas Party

Agents in the Chelmsford office purchased toys for the annual Christmas party of the Boys & Girls Club of Greater Lowell this year for the third consecutive year through the ERA Key Realty Services Charitable Trust Foundation. 

ERA Key participants, left to right, include Bob Correia, Stephanie Martin, Donna Bursey, Maureen Howe, Angela Caputo Griswold, Tracey Garthe and Jay Lynch.


Doggie Donations Sought by Whitinsville Office

Maureen Benoit, long-time manager of the Whitinsville office and now assistant to President Cheryl Eidinger-Taylor, with her dog, Beau.

Agents in ERA Key’s Whitinsville office are hoping to be dogs’ best friend this Christmas. 

Making sure no one is left out this holiday season, they are accepting donations for Dog Orphans of Douglas and Pawfect Life Rescue of Uxbridge through the ERA Key Realty Services Charitable Trust Foundation. 

Dog Orphans is a non-profit, no-kill shelter dedicated to saving dogs from pain and suffering. Pawfect Life Rescue if a shelterless dog rescue organization whose mission is to rescue stray dogs and place them in responsible, loving homes. 

Agents have set up a dog house in the lobby to accept donations. Examples of donations being sought include: 

Blankets and towels. Donate your old ones for doggie care. 

Gift Cards. Visa and MasterCard gift cards are ideal, as they can be used for rescue needs such as veterinarian care and medicines. Cards from Walmart, Staples, gas stations, Chewy or Amazon are also welcome. 

Cleaning products. Bleach is used frequently. Clorox or Lysol spray cleaners, Windex, Soft Scrub and other cleaners are welcome. So are 33-gallon trash bags, paper towels and HE laundry detergent. Rescue One-Step Disinfectant Cleaner & Deodorizer concentrate, which comes in 1-gallon bottles ($48.22 each) is used in the isolation unit at Dog Orphans. 

Dog food. Preferred brands are Purina One Smart Blend for small dogs, puppies,...

Framingham Office Raises $500 in Gift Cards for Family Promise

Agents in ERA Key’s Framingham office recently donated about $500 worth of gift cards for a gift card drive to benefit Family Promise Metrowest.

Family Promise seeks to area families move out of poverty and homelessness by providing them temporary housing, meals and support. Gift cards collected will enable area families to enjoy the Launch Entertainment Park and AMC Theatres, and to shop at Walmart.

Pictured, left to right, front row, are Carole Brodrick, director of development at Family Promise, and Ali Corton, manager of ERA Key’s Framingham office; second row, agents Graham Pettengill and Jody Troderman; third row, agents Carlton Kish and Lynne Eliopoulos.


Milford Office Volunteers to Serve Thanksgiving Meal at Youth Center

Agents in ERA Key’s Milford office served a Thanksgiving meal to children at the Milford Youth Center on Tuesday, Nov. 26, 2019. Agents who volunteered included, left to right, Sarah DiMilla, Claudia Conte, Samantha Martinez, Denise Archer, Joseph Brault, Jocelyne Fauerbach, John Sauer, Johanna Ferrucci, Donna Arthur, Jessica McPhail and Linda Abrams.


Chelmsford Office Serves Dinner to Veterans at Princeton House

ERA Key agents in the Chelmsford office recently served an Italian dinner to veterans at Princeton House in Lowell. Agents also donated and prepared the food. Participating agents shown above with Princeton House stiff included, left to right, Maureen Howe, Donna Bursey, Tom Pratt, Andy Wilson, Jim Krystof, Cheryl Peters and her daughter, Elaine MacLean, Ed Oliveri, Jim Caturano and Anestis Pavlidis. 

Below Elaine MacLean and Donna Bursey helped bag cookies, while Maureen Howe, Jim Krystof and Colette Evans of Hunt Mortgage helped in the kitchen.


ERA Key’s Northbridge Office Donates $1,000 For Injured Firefighter

Chris Pace and his wife, Mellissa.

Agents in ERA Key's Northbridge office have donated $1,000 to the GoFundMe crowdfunding campaign for injured firefighter Chris Pace.

Pace was hospitalized with 14 broken bones, including all the ribs on his left side, and second and third degree burns on his left arm. Lt. Jason Menard, who perished in the four-alarm blaze, saved Pace’s live by pushing him out of a third-floor window of the blazing three-decker in Worcester on Nov. 13, 2019.

“Tragedy often brings out the best in a community,” said President Cheryl Eidinger-Taylor. “We’re proud to be part of a community effort that so far has raised nearly $40,000 to help Chris recover.”

The crowdfunding campaign is being managed by Helen and Lt. Scott Holt. Donations can be made at


ERA Key’s Chelmsford Office Donates $1,000 to Hidden Battles

ERA Key Realty Services announced that agents in its Chelmsford office, One Chelmsford St., have donated $1,000 to Hidden Battles.

Hidden Battles, which is based in Lowell, helps preserve the mental health of veterans, firefighters, police officers and first responders through treatment and counseling for depression, suicidal tendencies and post-traumatic-stress disorder (PTSD).

“ERA Key contributes to dozens of non-profit organizations, but it is especially gratifying to give back to those who give so much of themselves to protect and serve us,” said President Cheryl Eidinger-Taylor.


ERA Key Among Top Places To Work in Massachusetts for Fifth Year

ERA Key Realty Services has been named among the top places to work in the state for the fifth consecutive year, based on a survey administered by Energage for The Boston Globe

ERA Key placed third in the large company category and was the highest ranking real estate agency in any category. The agency moved up two places from 2018, when it ranked fifth.

 The Top Places to Work survey of more than 65,981 employees at 323 companies asked questions based on 24 factors, including leadership, training and the opportunity for employees to work at their full potential. Responses were anonymous.

 “We believe that happy employees result in happy customers,” said President and Chief Operating Officer Cheryl Eidinger-Taylor. “We provide our agents and staff with the training they need to achieve the best results for themselves and for their customers. Everyone benefits from this approach.” 

In February 2018, ERA Key merged with HUNT Real Estate ERA, the second largest brokerage firm in the ERA® network, but it maintains its separate identity.

 “We merged with ERA Key because of its well-deserved reputation for being one of the top agencies in Massachusetts,” said Charles F. Hunt, executive vice president and chief operating officer, HUNT Real Estate ERA. “ERA Key is a well-run company with dedicated, hard-working agents. We’re proud of what ERA Key has accomplished and continues to achieve.”

 Eidinger-Taylor said ERA Key’s approach has played a key role in the agency’s rapid growth. ERA Key now has more than 330 agents and about $740 million in annual sales.

 ERA Key is among the top 10 agencies in Massachusetts, based on sales volume, and is among the top 10 franchises out of more than 2,400...

ERA Key’s Billerica Office Serving as Toys for Tots Drop-Off Center

The Billerica office is among the ERA Key offices that are serving as drop-off centers for Toys for Tots this year. Realtor Cathy Lomasney has volunteers for Toys for Tots for more than 10 years.

ERA Key Realty Services announced that its Billerica office, 328 Boston Road, will serve as a drop-off center for Toys for Tots through Friday, Dec. 13, 2019.

Anyone who would like to donate toys in unopened boxes can place them in the collection box at ERA Key anytime between 9 a.m. and 4 p.m. ERA Key will coordinate the collection and distribution of toys through the Marine Toys for Tots Foundation’s local coordinator.

“ERA Key’s Billerica office has been collecting toys for the Toys for Tots campaign for three years,” said Realtor Cathy Lomasney, who has volunteered for more than 10 years and coordinated efforts for the Billerica office. “Over that time, we have collected thousands of toys, games, puzzles and stuffed animals, in addition to cash donations.”

Toys for Tots, which is operated by the U.S. Marine Corps Reserve, has donated more than 500 million toys to economically disadvantaged children at Christmas since it was created in 1947.


What Tips Do You Have for First-Time Homebuyers?

The following tips for first-time homebuyers from ERA Key President Cheryl Eidinger-Taylor appeared on “Finding the Uncommon Deal,” a new website for homebuyers.

Make sure you know the process. Review the home-buying process, timing of a purchase, funds that will be needed and the current market circumstances (i.e., is it a seller’s market or a buyer’s market? Are short sales or foreclosures available, etc.). By knowing the process before looking at homes, the buyer will be prepared to make a quick decision, which is especially important today, as inventory is limited.

Buyers should be pre-approved for a mortgage and should know how much they can afford to spend.

Be prepared to act quickly. Today’s market is a seller’s market. Inventory is low and we are seeing bidding wars, where the seller ends up selling for a higher price than the initial listing price. Agents and homebuyers should be available as quickly as possible, so they can act quickly. Buyers should be prepared to lose a few before they purchase the home they truly want.

Buyers need to know that they can’t wait around in conditions like these. If you’re serious about buying a home, you and your agent should be prepared to view the home as soon as possible and to submit an offer quickly.

Don’t include too many contingencies. Be careful not to include too many contingencies when making your offer. Even if your offer is higher than another’s, it may be rejected if you place too many demands on the seller, like expecting...

The Digitalization of the Real Estate Industry: Is Tech Taking Over?

The following article, which quotes ERA Key President Cheryl Eidinger-Taylor, appeared this month in RISMedia.

The world of real estate is shifting. Is technology taking hold of an industry that was traditionally all about in-person interactions?

Relative to other occupations, real estate careers are low on the list of digitalization. According to a new report from the Brookings Institution, Digitalization and the American Workforce, real estate, including the rental and leasing segments, scored a 45 mean digital score in 2016. Scores range between 0 and 100, with those over 60 considered high digital occupations. But since 2002, the industry has made strides, with its score increasing by 19 points, up from 26.

While clients are still at the heart of the transaction for the majority of brokerages, other segments of the business have dramatically changed from just a few years ago. The digitalization of the industry is slowly progressing, and brokers and agents have different things to say about the benefits, challenges, opportunities and how to best adapt to a world run by tech. RISMedia spoke to three industry experts to gauge what their experience has been thus far, and where they see real estate tech going in the future.

Human at Heart
While viewpoints are mixed, they all share one similarity: Real estate will always need the human touch.

“Ultimately, when a consumer buys or sells a home, it’s one of the most emotional moments of their life,” says Mitch Robinson, chief marketing officer of eXp World Holdings. “For this, digitalization is not the key. Having a great local, personal advocate that...

ERA Key Scavenger Hunt Raises More Than $3,000 for MDA

The Billerica team included, left to right, Billy (limo driver for A-Executive Limousine), Andrea Wickwire, Shelly Laffey, Deanna Malko and Maryanne Webster.

A scavenger hunt sponsored recently by four area offices of ERA Key Realty Services raised more than $3,000 with donations still coming in for the Muscular Dystrophy Association (MDA), said Lisa Luther, event coordinator.

ERA Key offices in Billerica, Chelmsford, Wilmington, Woburn joined together for the fundraiser. More than 40 people, including agents, and their family and friends, participated. Five teams traveled in limousines to various locations and sought team photo opportunities with the list of items or tasks. Each time an item was found or a task was completed, it was posted on a Facebook page created for the event.

Teams started at Kings Dining & Entertainment, 52 Second Ave., Burlington, and joined together for a buffet there after the scavenger hunt.

“The scavenger hunt was a fun way to raise money for an important cause, while building team camaraderie,” said Lisa, who is Branch Manager of ERA Key offices in North Billerica, Wilmington and Woburn. “We were fortunate to have generous sponsors and high participation among our agents. We look forward to having the event again next year.”

Event sponsors included DaMore Law (Peter DaMore), Burlington, diamond sponsor; McCaffery & McCaffery Law Office, Billerica, bronze sponsor; Aria Luther (David and Sue Luther contributed in their dog’s name), bronze sponsor, and one other anonymous bronze sponsor. Lane sponsors were DaMore Law, Team Blue from ERA Key’s Wilmington office (Team Leader Lori Penney, Tim Penney, Linda Ducharme, and Laurie Finne), New Fed Mortgage Corp. of Danvers, (Mary Mitchell) and an anonymous sponsor.

MDA National Ambassador...

Brewing a Fundraiser for the MDA at CraftRoots

Agents from the Milford, Framingham and Whitinsville offices recently sold raffle tickets at CraftRoots Brewing in Milford to raise funds for the Muscular Dystrophy Association (MDA).  Pictured are, left to right, Framingham Sales Manager Ali Corton, Milford Sales Manager Claudia Conte and Framingham agent Rob Fontaine.

Other events to raise funds for the MDA have also been taking place throughout ERA Key Realty Services.  The Framingham office has a goal of raising $5,000 this month and, to date, has raised $2,100.


ERA Key Food Drive Collects 120 Bags of Food for Food Pantries

Agents from the Marlborough office of ERA Key Realty Services who participated in the agency’s recent food drive included, left to right, back row, Branch Manager Kevin Harris, Donna Coffin, Deanna Blais, Joyce Torelli and Donna Holmes; front row, Tracy McGrath with Peaches, Tami Dome, James Majors and Ryan Miner.

The Marlborough office of ERA Key Realty Services collected 120 bags of food for the Marlborough Community Cupboard and the Hudson Community Food Pantry during a food drive that ended Tuesday.

Marlborough agents used social media, direct mail and phone calls to people in their databases to notify area residents about the food drive. They also delivered empty “ERA Key Cares” canvas bags to those who expressed interest in participating and collected them when they were filled with food.

The bags are 13 inches tall, 13 inches wide and 10 inches deep, so each bag holds about 36 cans of food or the equivalent in boxes or jars.

“The persistence and enthusiasm our agents use to buy and sell homes for their clients also benefits them when they are involved with charitable causes,” said Branch Manager Kevin Harris. “Both organizations were expecting only a few bags of food, so when we showed up three vehicles deep and stocked their shelves with more than 60 bags of food, they were beyond grateful.”

Agents who participated in the food drive divided the bags between themselves and delivered them to the food pantries Tuesday. The food pantries help feed needy people throughout the Marlborough and Hudson area.


Kamaron Washburn Joins ERA Key’s Northbridge Office

ERA Key Realty Services of Northbridge announced today that Kamaron Washburn of Blackstone has joined ERA Key’s Northbridge office as a Realtor.

Kamaronn has more than five years of experience as a Corrections Officer and worked as a line cook at King Street Café in Franklin. He was also a pastry chef for Twelve Fine Food & Spirits, Bellingham; a line chef for Whole Foods Market, Bellingham, and a pastry chef for Let’s Eat, Inc. (3 Restaurant), Franklin.Kmaron Washburn

He has also been an assistant manager for Dunkin’ Donuts in Bellingham, in addition to working in the construction industry. He has won cooking awards from the National Restaurant Association’s ProStart program and from SkillsUSA.

He studied culinary arts at the Tri-County Regional Vocational Technical High School in Franklin and criminal justice at the Community College of Rhode Island, Warwick.

“I was attracted to ERA Key because of the agency’s reputation and the training ERA Key provides its agents,” Kamaron said. “It’s a great opportunity for me and I’m looking forward to my new career in real estate.”