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ERA Key Realty Services

ERA Key Names Laffey Realtor in Billerica Office

BILLERICA, Mass., Jan. 25, 2019 – ERA Key Realty Services of Northbridge announced today that Shelly Laffey of Billerica has joined ERA Key’s Billerica office as a Realtor.

Shelly previously was a Realtor at Burns & Egan Realty Group, LLC in Billerica. She worked as a hairdresser and in the shipping industry before opening Shelly’s Home Day Care 25 years ago. She attended Middlesex Community College in Lowell.

She worked part-time in real estate, but now that her children are grown, she’s making it a fulltime career.

“Now that my children are out of the house, it’s my turn to get involved with the community and make a difference,” she said. “I want to give back, because I have been blessed in so many ways.”

Shelly started her real estate career in 2015 after deciding to close the doors on her home day care. The career move stemmed from her ambition to be her own boss and the caring nature she's always had to help families find their dream home. As a long-time resident of Billerica, Shelly knows the neighborhood well. She can help pinpoint areas and, more important, get you into neighborhoods that fit your needs.

Outside of real estate, you can find Shelly around Billerica and surrounding towns, as she is a local dog sitter, and loves the outdoors and traveling, walking, hiking, swimming, skiing and biking. She especially likes to visit beaches.

“I’m excited about the knowledge and experience I’m going to get with ERA Key Realty Services,” Shelly said. “ERA Key has a reputation for having strong training programs and a team approach, with agents working together.”

About ERA Key Realty Services

ERA Key Realty Services of Northbridge, Mass., has 14 offices throughout central and eastern...

ERA Key’s Zide Achieves Rare Milestone: Selling 1,000 Homes

FRAMINGHAM, Mass., Jan. 22, 2019 – ERA Key Realty Services of Northbridge announced today that Framingham resident Nelson Zide recently joined an elite group of Realtors by selling his 1,000th home.

The average real estate agent sells 8.6 homes a year, according to statistics from Real Trends. A majority of new agents quit the business within two years, often without ever selling a home. Nelson has sold 1,000 homes, while also serving in management roles, presenting to and training other real estate agents around the country, writing books and raising funds for the Muscular Dystrophy Association (MDA).

“While Nelson has served as a principal and manager at ERA Key, his passion is selling – and it shows in his results,” according to ERA Key President Cheryl Eidinger-Taylor. “His hard work and sales abilities have earned him a place among the best Realtors in the business.”

After graduating from the University of Massachusetts, Boston, in 1975, Nelson was teaching social studies at Natick High School, studying for an MBA at Babson College, coaching basketball and serving as director of a day camp in Natick. His mother told him about changes in real estate licensing in Massachusetts and suggested that he obtain a license to sell real estate.

Real estate was in his family, as his grandparents were real estate agents and his grandmother was one of the first women to obtain a real estate license in 1960.

After obtaining his license, he approached a friend he played basketball with and asked if he needed another agent. He did and Nelson was hired.

“I figured I would give it a year,” he said. “I sold...

Falter Returns to ERA Key as Realtor in Spencer Office

SPENCER, Mass., Jan. 18, 2019 – ERA Key Realty Services of Northbridge announced today that Brookfield resident Bob Falter has rejoined ERA Key’s Spencer office as a Broker Associate and Realtor.

He has 14 years of experience in real estate and spent more than five years at ERA Key before joining EXIT Real Estate Executives in Brookfield. He has been a certified Massachusetts real estate instructor since 2006 and has been an in-house trainer for six brokerage companies.

Bob is an Accredited Buyer’s Representative (ABR); a Certified Residential Specialist (CRS); a Graduate, REALTOR® Institute (GRI); a Military Relocation Professional (MRP), and a Senior Real Estate Specialist (SRES).

He is active in his community as a member of the Board of Assessors, the Capital Improvement Planning Committee and the Financial Advisory Committee for the Town of Brookfield. He earned his MBA from Cornell University’s Johnson Graduate School of Management, and his doctoral degree from the Institute for Advanced Studies at Walden University.

Bob retired as a Captain (O-6) from the Commissioned Corps of the U.S. Public Health Service in 2001. After serving as a healthcare administrator, correctional health care administrator and licensed nursing home administrator, he made a career change to residential real estate in 2004. He volunteers at UMass Memorial Medical Center in the Pastoral Care Department.

He is a member of the National Association of REALTORS® (NAR), the Massachusetts Association of REALTORS® (MAR), the REALTOR® Association of Central Massachusetts (RACM), the REALTOR Association of Pioneer Valley (RAPV) and the Real Estate Educators Association (REEA).

“It’s good to be back at ERA Key,” Bob said. “I’ve...

Fontaine Joins ERA Key as Realtor in Framingham Office

FRAMINGHAM, Mass., Jan. 10, 2019 – ERA Key Realty Services of Northbridge announced today that Framingham resident Robert M. Fontaine has joined its Framingham office as a Realtor.

Previously, he was a private investigator for NWI Investigative Group, Inc. in Woburn, as well as a national trainer of private investigator. He also served as a recruiter of private investigators. Before that, he served as a private investigator for Capital Investigating in Manchester, N.H.

Before becoming a private investigator, Rob was a senior field claims specialist for Liberty Mutual Insurance Company in Westborough. He also served in various claims-related positions at Prudential Property & Casualty Insurance Company in Westborough, including associate manager of casualty claims. During his insurance career, he was an annual quality service award winner.

“My expertise in negotiations and settlements will help me assist buyers and sellers with one of the most important financial decisions of their lifetime,” he said. “I will strive to provide an enjoyable experience to clients throughout the process.”

He took courses toward an MBA at Suffolk University, Boston, and earned a bachelor’s degree in communications with minors in sociology and criminal justice from the University of New Hampshire, Durham. He is an assistant coach for Framingham Youth Baseball.

Rob is a sports enthusiast, who enjoys coaching and watching his son play hockey and baseball. He also enjoys golfing and boating with his wife and friends in MetroWest and the New Hampshire Lakes Region.

“ERA Key has an amazing team of recognized professionals working in a family environment,” Fontaine said. “I appreciate having an opportunity to join them.”

About ERA...

ERA Key Realty Services Adds Hamel as Realtor


Thursday, December 13, 2018

Dorothy Hamel PHOTO: LinkedIn

ERA Key Realty Services of Northbridge announced that Dorothy Hamel joined its Spencer office as a realtor.

“ERA Key has an amazing team and a family environment, where agents and staff are always willing to help each other out. The training is fantastic, too. No wonder the agents I met love their jobs,” said Hamel.

More from GoLocalWorcester...


Northbridge real estate agency sets home-sales high

Worcester Business Journal - JANUARY 16, 2018

by WEB MASTER on JANUARY 17, 2018

ERA Key Realty Services set an all-time high of home sales last year, with $769 million in sales, the Northbridge agency announced.ERA Key President Cheryl Eidinger-Taylor said the agency’s record-high sales number was especially noteworthy because of a low inventory in the state has balanced out high sale prices.

“Many agencies have found it difficult to grow in this market, but we’ve had an exceptional year,” she said. The agency’s 2,385 home sales in 2017 was a 4-percent drop from the prior year. Year-to-year sales in total, however, rose by just under 3 percent.Eidinger-Taylor predicted another strong year in 2018, but the agency has very few homes listed on the market — fewer than 2,000, compared to what is typically more than 6,000, she said.

ERA Key has 15 offices in Central and Eastern Massachusetts. According to the company, it is one of the top agencies in the state and the top 10 ERA agencies in the country, based on sales and total volume.

Link to article


3 Questions to Ask Before Buying Your Dream Home

3 Questions to Ask Before Buying Your Dream Home

If you are debating purchasing a home right now, you are probably getting a lot of advice. Though your friends and family will have your best interest at heart, they may not be fully aware of your needs and what is currently happening in the real estate market.

Ask yourself the following 3 questions to help determine if now is actually a good time for you to buy in today’s market.

1. Why am I buying a home in the first place?

This truly is the most important question to answer. Forget the finances for a minute. Why did you even begin to consider purchasing a home? For most, the reason has nothing to do with money.

For example, a recent survey by Braun showed that over 75% of parents say “their child’s education is an important part of the search for a new home.”

This survey supports a study by the Joint Center for Housing Studies at Harvard University which revealed that the four major reasons people buy a home have nothing to do with money. They are:

  • A good place to raise children and for them to get a good education
  • A place where you and your family feel safe
  • More space for you and your family
  • Control of that space

Tips to Save Energy and Add Value

When it comes to energy efficiency, look for smart features and expertise to help you save energy and money and add value to your home.

1. Begin with a Right-Sized Home.

If the home you buy is simply too large for you or your family’s needs or plans, you stand a good chance of wasting energy through excessive heating and cooling costs. If it’s too small, you’ll feel cramped and uncomfortable. It’s a big investment, so seek balance and buy it “right” from the outset. 

2. Purchase Energy Star Appliances Such as Your TV, Dishwasher, Washer and Dryer, and Microwave.

And especially the refrigerator, as it alone contributes about 10 percent of the energy use in a home. Also, unplug electronics not in use or turn off power strips to avoid phantom charges. 

3. Install Efficient Lighting Such as Compact Fluorescent (CLF) or LED Bulbs in Every Fixture.

Lighting accounts for about 6 percent of an energy bill each year.

4. Get an Energy Audit and Have Tests Performed to Identify Ways of Improving Your Efficiency.

You can always upgrade your heating, ventilation, and air conditioning (HVAC) system as well as your thermal envelope, which includes insulation, windows, and doors  and the seals or weather stripping around them. Visit for more tips.