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Power Brokers: Training to Win

ERA Key President and COO Cheryl Eidinger-Taylor was among the Power Brokers quoted and profiled by RISMedia in its 2019 Power Broker Report.

In real estate, accountability is a prerequisite for success. No one embraces it with more passion than Power Brokers, who empower their leaders and managers with pioneering—and often, proprietary—training.

In fact, according to RISMedia’s 2019 Power Broker Report, one of the top two areas of investment for Power Brokers is training, with coaching, education, goal-setting—even mindset—forging a path for productivity.

It’s inspiring, motivating…and the hallmark of a high-ranker.

Growing Your Own: Power Brokers Sound Off

“We offer Lunchtime Learning Tuesdays and Tech Talk Thursdays. Friday Morning Power Hour is a weekly meeting with guest speakers on timely topics. This, along with our online academy, Institute, powered by Leading Real Estate Companies of the World®, helps us continually evolve and stay at the forefront. We have weekly WIG (Wildly Important Goal) calls with our entire support team where each person offers something that will enhance the experience for our team and clients.”

– Ken Baris, President, Jordan Baris, Inc., REALTORS®

“We have a program called FIRE (Foundations in Real Estate) that runs one day a week for five weeks, and it’s a full day of covering what you don’t learn in licensing school.”

– Cheryl Eidinger-Taylor, CEO/President, ERA Key Realty Services (HUNT Real Estate Corporation ERA, No. 34 in transactions) ...

Power Brokers: As Competition Heats Up, Dollars Go to Growth

ERA Key President and COO Cheryl Eidinger-Taylor was among the Power Brokers quoted and profiled by RISMedia in its 2019 Power Broker Report.

Faced with overlapping pressures this year, Power Brokers are approaching business with a combination of fortitude, grit and wariness.

According to RISMedia’s 2019 Power Broker Report, 59 percent of Power Brokers have a “cautiously optimistic” outlook—an increase from 52 percent in 2018, and driven by economic uncertainty. As capital flows into the industry and options proliferate, the agent and consumer experience remain priorities, with Power Brokers adapting these areas to compete and, ultimately, win.

With confidence levels shifting, they are leaning into two primary strategies: expansion through mergers and new offices (the No. 5 area of expenditure for Power Brokers); and recruitment (No. 1). Notably, 45 percent of Power Brokers are focused on new offices this year.

A Careful Eye on the Future: Power Brokers Sound Off 

“[Focus on] strategic planning, accountability, being consumer-centric and being completely dedicated to the success of each of your agents and in a way that provides the greatest value to the consumers and clients we serve.”

– Gino Blefari, CEO, HomeServices of America, No. 1 in transactions 

“A ‘healthier’ inventory and days on market will reward those brokers and agents with sound...

ERA Key Realty Services Named Top ERA Franchise for 2018

WHITINSVILLE, Mass., March 26, 2019 – ERA Real Estate has named ERA Key Realty Services, along with HUNT Real Estate ERA, its top agency for 2018 out of more than 2,300 agencies worldwide.

HUNT Real Estate ERA of Buffalo, N.Y., the second largest brokerage firm in the ERA network, merged with ERA Key in February 2018. Both agencies kept their names and management intact.

It was the second time that ERA Key has received the Gene Francis Memorial Award, which it also earned in 2014. The annual award, named after ERA Real Estate co-founder Gene Francis, is the highest honor given to an ERA company and reflects the qualities most respected throughout the global ERA system and the real estate industry.

ERA Key also won the Momentum Award as the fastest growing ERA franchise in 2012.

ERA Key closed sales totaling $759 million in 2018, making it one of the largest real estate agencies in Massachusetts. ERA Key finished fourth in Massachusetts among all agencies for listings taken (1,429), up from sixth in 2017, and sixth in closed sides (2,284), up from seventh in 2017.

“Our focus on training and technology has helped our agents continue to succeed, even as rising interest rates caused the housing market to slow somewhat nationally in 2018,” said President Cheryl Eidinger-Taylor. “Overall, inventory improved and ERA Key maintained the high level of sales we achieved in 2017.”

ERA Key has more than 350 agents working in 15 offices throughout central and eastern Massachusetts. The ERA Real Estate Network includes 36,000 brokers and sales associates throughout the United States and 31 countries and territories.

"There are hundreds of very fine real estate companies in the ERA organization with whom we collaborate,” said Peter F. Hunt, Chairman and CEO of HUNT...

Women in Real Estate: Business-Building Insights From RISMedia’s 2019 Newsmakers

ERA Key President and COO Cheryl Eidinger-Taylor was among seven women in real estate interviewed recently by RISMedia about building their business.

A considerable number of this year’s RISMedia Real Estate Newsmakers are women who are making waves in the industry, advancing their businesses and significantly contributing to their communities. What’s the secret to their success? Strategies range from a focus on mentorship and coaching to relationship marketing and community involvement. Here are their approaches and insights on how fellow women in real estate can advance their business and reach their goals:

Mary Lee Blaylock

President/CEO – Berkshire Hathaway HomeServices California Properties
2019 RISMedia Real Estate Newsmaker, Luminaries 

“Being hands-on allows me to better understand and fully respect the job of each agent and employee in the enterprise. No one is more important than another. We are all equal human beings with complimenting roles all working toward a single goal: to bring our customers home,” says Blaylock.

Blaylock also reminds real estate professionals to remain honest and ethical when making decisions to reach long-term success. Additionally, Blaylock emphasizes that women should stay confident.

“Put the natural self-doubt aside that we as women have and focus on if the job is the right fit for you,” adds Blaylock. “Make a sound business decision for you and your family. Obtain the input you need and then simply go for it. Remain agile in all you do and remember to respect all people, including yourself!”

Katie Clancy

Team Lead, REALTOR®, Speaker, Trainer – The Cape House Team, William Raveis
2019 RISMedia Real Estate Newsmaker, Futurists  ...

Northbridge real estate agency sets home-sales high

Worcester Business Journal - JANUARY 16, 2018

by WEB MASTER on JANUARY 17, 2018

ERA Key Realty Services set an all-time high of home sales last year, with $769 million in sales, the Northbridge agency announced.ERA Key President Cheryl Eidinger-Taylor said the agency’s record-high sales number was especially noteworthy because of a low inventory in the state has balanced out high sale prices.

“Many agencies have found it difficult to grow in this market, but we’ve had an exceptional year,” she said. The agency’s 2,385 home sales in 2017 was a 4-percent drop from the prior year. Year-to-year sales in total, however, rose by just under 3 percent.Eidinger-Taylor predicted another strong year in 2018, but the agency has very few homes listed on the market — fewer than 2,000, compared to what is typically more than 6,000, she said.

ERA Key has 15 offices in Central and Eastern Massachusetts. According to the company, it is one of the top agencies in the state and the top 10 ERA agencies in the country, based on sales and total volume.

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