ERA Key Website Exceeds 100,000 Visits Per Month

As the chart above shows, traffic on ERA Key’s website has been building steadily and now exceeds 100,000 visits per month. Traffic has grown nearly 20% in the past year and about 35% over the past two years.

“While the personal touch continues to be important in the real estate industry, digital marketing has become an essential part of the home-buying process,” according to ERA Key President Cheryl Eidinger-Taylor. “We have been consistently adding to our online efforts and that is paying off with an increase in website traffic.”

By far, the largest percentage of home buyers begin looking for a home by searching for properties online, according to the National Association of Realtors. The NAR found that 93% of home buyers search websites to look at property and 73% use a mobile device in their search for a home; 86% use real estate agents and 53% attend open houses, according to the 2019 survey.

“While the initial process may start online,” according to the NAR, “home buyers turn to the advice from a trusted real estate agent. The difference is that home buyers are entering the process more educated about the market before they speak to a home seller or an agent.”