ERA Key Realty Services

ERA Key Realty Services was a small agency when we joined the ERA Franchise System 30 years ago. Today, ERA Key is part of the largest agency in the system, which operates 2,390 offices in 33 countries.

ERA Key merged with HUNT Real Estate ERA of Buffalo, N.Y. in 2018, but we’ve both continued to retain our separate names and grow in our local markets. Even without including HUNT Real Estate ERA’s sales, our sales are approaching $1 billion annually.

ERA Key is consistently in the top 10 for sales volume among all agencies in Massachusetts and we have won many awards during the past 30 years, including two of ERA’s most prestigious awards. ERA Key won the Momentum Award as the fastest growing ERA franchise in 2012 and the Gene Francis Memorial Award as the Top All-Around Company in ERA in 2014 and 2018.

ERA Key was also named among the top places to work in the state in the large company category for seven of the past eight years (we didn’t participate during the pandemic), based on a survey administered by Energage for The Boston Globe.

ERA has played an important role in our success, helping us to help our agents. We offer them top-notch training, technology that provides a competitive edge and more. We also give generously to the communities we serve through the ERA Key Realty Services Charitable Trust Foundation, which each year contributes tens of thousands of dollars to charities throughout the region.

ERA has helped us grow. We hope to also help ERA continue to grow by building on our success for many years to come.

Cheryl Eidinger-Taylor

President and COO

Janelle Penney has joined the Team Blue Real Estate group located in the Wilmington office of Northbridge-based ERA Key Realty Services. 

After graduating high school last summer, Janelle decided that she wanted to follow in the footsteps of her parents and join the real estate world. She completed her course and earned her real estate salesperson license in February. She is excited to learn and start her career as a professional in real estate. 

“There were a lot of factors that made me want to get my real estate license,” said Janelle Penney. “I have watched my parents flourish in real estate my whole life by helping people find the home that best matches their needs and wants. Buying a home is an important purchase, and helping people make this transaction easier is exactly why I joined. I am very excited to get started on my journey in real estate and to be a part of a talented team like Team Blue.” 

Team Blue specializes in real estate in the Boston Suburban areas and Southern New Hampshire. For the past five years, Team Blue has been awarded the #1 Team at ERA Key Realty Services. Their goal is to guide their clients through the contractual, investment, and emotional decisions involved in the real estate process. 

For more information on Team Blue’s services, contact Lori Penney at 978-375-2520 or loripenney@erakey.net, or visit the team’s Facebook and Instagram pages @TeamBlueRealEstate.

Anthony Casella of Grafton has been named Branch Director of the agency’s Marlborough office.

Casella previously served as a Realtor with RE/MAX Executive Realty in North Grafton. Before that, he served in various positions at Sun Life in Wellesley Hills. Most recently, he was a Senior Business System Analyst. He also served in various positions at Keyport Life Insurance, Boston, and Saleslink Corporation, South Boston. He earned his bachelor’s degree from Bentley College, Waltham.

“I am so excited to be providing support and guidance to a tremendous outfit of talented agents,” Casella said, “as well as continuing to learn, grow and succeed in real estate for my new team and this fantastic company!”

“In this ever-evolving industry, Anthony’s skills in sales, technology and real estate make him an excellent addition to our leadership team,” said Jeff Taylor, Vice President, Growth and Development. “Anthony has a passion for real estate, and a desire to help others reach and exceed their goals. Anthony will be a great asset for our real estate professionals, as he leads the Marlboro office in his new role.”

Cathy Lomasney, an agent in the Billerica office, has been named Agent of the Year for Middlesex County by RateMyAgent, a client review and digital marketing platform for real estate professionals.

RateMyAgent ranked Lomasney as the number three agent in Massachusetts and the number five agent in the New England region. RateMyAgent considers more than 234,000 agents nationally in its rankings.

The Agent of the Year Awards are the first industry-wide awards based on client satisfaction rather than sales volume, according to RateMyAgent, which says, “Client reviews provide powerful proof of an agent’s trust, transparency and authenticity when dealing with clients. These awards celebrate Agents and Realtors® who create remarkable client experience throughout the entire real estate transaction process.”

Lomasney, who has been a real estate professional since 2005, is frequently among ERA Key’s top agents. For 2022, she ranked 8^th in sales among all ERA Key agents. She also received the Leaders’ Circle Award, which includes agents who have sold at least 65 units or a total volume of at least $10 million.

She is an Accredited Staging Professional Real Estate Agent (ASPRE ®), a Certified Buyer Representative (CBR), a Certified Distressed Property Expert (CDPE), a Certified Selling Professional (CSP), a Military Relocation Professional (MRP), a Seller Representative Specialist (SRS) and a Senior Real Estate Specialist (SRES). In addition, she has earned the At Home with Diversity (AHWD) designation, e-Pro Internet professional designation, the GREEN designation for energy...

Devin E. Rogers of Dracut has joined ERA Key's Billerica office as a Realtor.

Devin, who has 24 years of real estate experience, was previously a Realtor with Coco, Early & Associates of Methuen.

He is also the owner of KT Cleanouts, Inc. of Dracut, which provides junk removal and dumpster rentals. He is also a real estate investor and owner of New Again Houses in Lowell, a franchise that renovates and sells homes.

“ERA Key’s approach to selling real estate is an ideal match for my background and experience,” Devin said. “I look forward to working with the team of experience real estate professionals in ERA Key’s Billerica office.”

Laura Hebb and Carla Horn, agents in the Whitinsville office of ERA Key, recently received the ERA® Circle of Light Award for Community Leadership.

The award is presented annually to an ERA Key professional who does extraordinary things for communities and people in need. Recipients volunteer time, raise funds and provide resources to worthy causes, creating a culture of civic service within their company and establishing themselves as leaders within their community.

“Community service is a core value of ERA Key,” said President and COO Cheryl Eidinger-Taylor. “Laura and Carla clearly take community service seriously, as well as being top-notch real estate agents. We are proud that they are part of ERA Key.”

Hebb’s charitable activities include serving in leadership and volunteer positions for several nonprofit organizations, serving on town government and making contributions to various causes. She has been a Realtor with ERA Key since 2018. Horn, who has been a Realtor with ERA Key since 2005, has organized many fundraising events and donated to a variety of nonprofit organizations.

Hebb and Horn co-chair charitable giving for the Whitinsville office through the ERA Key Realty Services Charitable Trust Foundation, which has provided $338,157 to area charities since its inception in 2004. The Whitinsville office contributed nearly $8,000 to area charities in 2023.

Hebb has been a member of the Upton Bloomer Girls, which provides support for Upton residents in need, for more than 50 years. She currently chairs its Scholarship Committee and helps manage...