ERA Key Realty Services

ERA Key Adds Madison Troy as Realtor in Whitinsville Office

ERA Key Realty Services announced today that Madison F. Troy of Sutton has joined ERA Key as a Realtor in the Whitinsville office.Madison Troy

She has been a Brand Ambassador for CK Promotions in Marlborough, a bartender at Feng Asian Bistro in Millbury, a substitute teacher in Sutton Public Schools and a Human Resources Assistant at Commerce Bank and Trust in Worcester.

She earned a bachelor’s degree from Worcester State University and a Lean Six Sigma Yellow Belt Certification from the Executive Development Center at Bryant University in Smithfield, R.I. She also is a volunteer for The People First Food Pantry in Uxbridge and Net of Compassion in Worcester.

“I joined ERA Key because of its culture, people and training program,” Madison said. “Everyone here goes above and beyond for their clients, and has an incredible work ethic. I am very grateful and thankful to be a part of the ERA Key family.”


Julian Wai Yan Kan Joins ERA Key as Realtor in Woburn Office

ERA Key Realty Services announced today that Julian Wai Yan Kan of Braintree has joined ERA Key as a Realtor in the Woburn office.Julian Wai Yan Kan

Julian, who speaks English, Japanese, Cantonese and Mandarin, previously worked as a creative consultant for companies in various industries. She worked as a Digital Designer for Wellington Management, a Boston-based investment management company; a Marketing and Design Manager for Japan Festival Boston, and a Web Specialist for MathWorks in Natick.

She has also provided translation services for other companies.

Julian earned a bachelor’s degree from the University of Massachusetts, Dartmouth. She has volunteered as a web designer for PLANET Boston and Sustainable Harvest International. She is a member of the Boston Mycological Club.

“As a brand-new agent with an overload of ambition, I wanted to join an agency that would prepare me for the level of success I’d like to achieve,” she said. “ERA Key provides a great match because of its training and the tools it makes available to its agents.”


Whitinsville Office’s Earth Day Clean-Up Yields More Than 20 Bags of Trash, Muffler

David Glasberg

A team of nine Realtors from ERA Key’s Whitinsville office picked up more than 20 bags full of trash, and a broken muffler and exhaust pipe during an Earth Day clean-up along Main Street.

Working along a half-mile stretch near Meadow Pond on April 22, they also enlisted the aid of Northbridge Police to dispose of a used syringe.Whitinsville Earth Day

“I’m proud of the turnout of agents who were willing to give a few hours of their time to clean up,” said Whitinsville Manager David Glasberg. “We’re happy to play a role in making downtown Whitinsville more attractive and safer.”

Pictured, left to right and front to back, are Robyn Nasuti, Carla Horn, Meghan Schlesman, Karen Thibodeau, David Glasberg, Madison Troy, Susan Dicks, Brian Dicks and Aaron Richardson. The top photo is of David Glasberg with trash that was collected.


Kilgallen Joins ERA Key as Realtor in Framingham Office

Tara A. Kilgallen of Framingham has joined the Framingham office as a Realtor. Tara Kilgallen

After 20 years of experience as a yoga instructor and studio director in the MetroWest area and San Juan Capistrano, Calif., she said she was ready for a new career. 

She earned her bachelor’s degree in liberal studies from Lesley University, Cambridge, in 2020, then continued her education with Freedom Trail Realty School, also in Cambridge. She was invited to join the ERA Key Realty family in Framingham soon after earning her real estate license. 

Tara brings a sense of calm and joy to the home buying and selling process for her clients, and is pleased to be part of this welcoming office. 

“I was attracted to ERA Key,” Tara said, “because it provides me with a wealth of learning tools and experience and the comfort of working in the city where I reside. Buying and selling a home is one of the biggest decisions a person can make.  I look forward to helping my clients make that decision while sharing knowledge, enthusiasm, joy and fun.”


Whitinsville Office Donates $4,400 to Area Charities

Laura HebbAgents in ERA Key’s Whitinsville office have donated $4,400 to area charities.

Donations made through the ERA Key Charitable Trust include $2,000 for the Whitinsville Community Center for needs-based programming and other assistance, $1,000 for the food pantry at the Balmer Elementary School in Whitinsville, $1,000 for meals for seniors at the Uxbridge Senior Center and $400 for supplies for Douglas public schools.ERA Key Cares

“While progress is being made toward ending the pandemic, there is still a great need for assistance in the communities we serve,” according to Charitable Trust Chair Laura Hebb. “Our agents exemplify ERA Key’s values, which include giving back to the community.”


Chelmsford Office Donates $500 for BFit Challenge

Chelmsford Firefighters

ERA Key’s Chelmsford office recently donated $500 to the Chelmsford Fire Department for the BFit Challenge, which was hosted by the Boston Bruins Foundation with all proceeds going to the New England Firefighter Cancer Fund.

A team of 10 Chelmsford firefighters participated in the BFit Challenge, a week-long virtual step challenge. Participants could walk, run, climb or just work and record their steps daily. Firefighter Ken LaBrecque ran a half marathon.

Pictured are, left to right, LaBrecque; Realtors Maureen Howe, Angela Caputo Griswold, Donna Bursey, Heidi Mahoney, Stephanie Martin and Tom Pratt, and Firefighter Nick Hamilton.


ERA Key’s Website Surpasses 1,000,000 Annual Visits

The number of visits to the ERA Key Realty Services website has more than quadrupled since recruiting and hiring Brian Hurley as Internet Sales Director in 2017. Visits exceeded 1,000,000 for the first time in 2020 and the number of sales leads generated by the site has nearly tripled.Brian Hurley

ERA Key launched a new website at about six months after Brian joined and the number of site visitors jumped from about 250,000 to about 700,000 that year.

Visitors and online leads have grown annually. ERA Key generated nearly 19,000 sales leads for agents in 2020, up from about 7,000 in 2017.

In launching a completely new company website, Hurley focused specifically on what home buyers and seller were looking for, making the site as user friendly as possible to both mobile and desktop users, with detailed property, development and neighborhood information.

Digital’s Growing Role

“The Internet plays an even bigger role in the real estate industry than it does in almost any other industry,” Brian said. “It enables agents to be more efficient and more productive. They can research properties quickly and easily, and match them up with potential buyers without spending hours driving to multiple locations. The more effective our website is, the more it will help all of our agents.”

ERA Key Website Traffic

He added that he is continuously improving the website and ERA Key’s online presence using social media, search engine optimization (SEO), key words and fresh content...