ERA Key Realty Services

Renata Ferrarez Joins ERA Key's Milford Office

Renata Ferrarez of Milford has joined ERA Key as a Realtor in the Milford office. 

She received her real estate training through the Lee Institute for Real Estate in Brookline. Renata Ferrarez

Renata was previously a certified nurse assistant at Blaire House of Milford. She was trained through the American Red Cross and became certified after completing a program at Quinsigamond Community College in Worcester. 

She has participated in Avon’s “Making Strides Against Breast Cancer” walks and Project Bread’s “Walk for Hunger,” and has donated to the Milford’s Daily Bread Food Pantry. A Red Cross blood donor, Renata is now donating plasma to help treat seriously ill patients with COVID-19. 

“ERA Key agents are self-motivated and passionate about real estate, and so am I,” Renata said. ”I believe my skills and qualities match up well with those of the team I’ll be working with and will help me to succeed.”


ERA Key Website Exceeds 100,000 Visits Per Month

ERA Key Website Traffic

As the chart above shows, traffic on ERA Key’s website has been building steadily and now exceeds 100,000 visits per month. Traffic has grown nearly 20% in the past year and about 35% over the past two years.

“While the personal touch continues to be important in the real estate industry, digital marketing has become an essential part of the home-buying process,” according to ERA Key President Cheryl Eidinger-Taylor. “We have been consistently adding to our online efforts and that is paying off with an increase in website traffic.”

By far, the largest percentage of home buyers begin looking for a home by searching for properties online, according to the National Association of Realtors. The NAR found that 93% of home buyers search websites to look at property and 73% use a mobile device in their search for a home; 86% use real estate agents and 53% attend open houses, according to the 2019 survey.

“While the initial process may start online,” according to the NAR, “home buyers turn to the advice from a trusted real estate agent. The difference is that home buyers are entering the process more educated about the market before they speak to a home seller or an agent.”


ERA Key Participating in Habitat Walk for Homes

Habiitat for Humanity

Walk for Homes logo

Realtors and staff at ERA Key Realty Services are setting up teams to participate in this year’s Habitat Walk for Homes, which will take place Sept. 9 - 30, 2020. 

Participants in the virtual walk are being challenged to walk 52 miles over the 21 day period. Participants are encouraged to raise at least $300 each. ERA Key Cares

ERA Key is a long-timer supporter of Habitat for Humanity, as our core values include giving back to the community. 

“As a leading real estate agency, ERA Key and its agents understand the importance of home ownership,” said President and Chief Operating Officer Cheryl Eidinger-Taylor. “We take pride in contributing to the community by helping Habitat for Humanity achieve its vision is of a world where everyone has a decent place to live.”

You can register or donate here, and a “how to” guide is available here.

The photo above is from a renovation project that ERA Key participated in last year.


Billerica’s Cathy Lomasney Raises $1,000 for Colin’s Joy Project

Colin McGrath

Cathy Lomasney, a Realtor in ERA Key's Billerica office, working with Roma’s Bakery in Woburn, raised $1,000 for Colin’s Joy Project through her “Cannolis for Colin” fundraiser last weekend.

Participants who ordered a four-pack of cannolis from Roma’s and picked them up during the weekend had a portion of their payment donated to the Colin’s Joy Project. Cash donations, and a matching contribution from Cathy and Brian Lomasney added to the total. Cathy Lomasney

Colin’s Joy Project, which enhances play spaces and funds family-focused programming in the South Boston area, was established in memory of Colin McGrath, who was killed just short of his third birthday in 2018 when a car hit him while he was in a stroller being pushed by his nanny on a sidewalk in South Boston.

Colin’s Joy Project was created in Colin’s memory “with the intent to continue to weave joy into the lives of others as Colin did.” Colin was a nephew of Lomasney’s daughter-in-law, Liz McGrath-Lomasney.

“Since the family has ties to Billerica,” Cathy said, “I decided to share the joy by paying it forward, meaning I would pay for a random customer’s order at Roma’s Bakery in Billerica (which is a second location). The first time I did this was a few weeks after his passing in honor of his birthday and it continued from there.”